Monetising Knowledge

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.In this episode we cover:The importance of a marketing budget to drive product salesWays to hone in on your target marketHow your market receives information in varying ways & how to use it to your advantageHow to determine the marketing approach to have the best return on investmentIdentification of ways to generate business - simple & complexAvailability of free tools like Google Analytics and it's applicationThe danger of selecting one advertising channelHow to track marketing campaign effectivenessThe three areas of marketing Simon recommends businesses coverBuyer cycles and why you need to know yoursThe most commonly overlooked marketing opportunity in businessA useful approach to identify

Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.In this episode we cover:The story of how Lindsay came to work in this space.The role that instruction performance technology plays in course creation.The important elements that help create an effective course.How to deliver and launch your course in the best way possible.Ways to gauge the effectiveness of your course.The dangers on the proliferation of online courses.Ideas on how book authors can launch courses.Pricing and payment strategies you should practice. Links mentioned in the podcastLindsay Kirsch LinkedInMonetising Knowledge Community Facebook

If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English. Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.In this episode we cover:The story of how Anthony started coaching people on tech sales communication.Methods for introducing your business, career, or product through a unique elevator pitch.Real examples of standard business pitches and how to improve yours to make it stand out and be remembered.How and why talking to people who will never be your clients will lead you to getting your ideal clients.Anthony’s methodology and the top 3 things he focuses on when helping clients.How to handle sales conversations with potential clients.Links:Anthony English LinkedInAnthony E

In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.In this episode we cover:Adam shares their company’s marketing strategyHow their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businessesThe 3 pillars they use for clients and how it helps bring in high ticket salesThe importance of knowing where to post your content to engage and reach your clientsThe types of content and formats you need to use in your posts to attract clientsIdentify and learn how to distribute and package your assetsHow to effectively use the primary business tool that allows you to interact with clientsLinks mentioned in the podcastBluewire Media WebsiteAdam Franklin LinkedIn

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively. In this episode we cover:The story of how Stevie transitioned from being a lawyer to her business of social media marketingHow digital marketing targets your specific marketThe reason why businesses need appealing and valuable content 4 areas to consider in a business’ framework for unpacking their marketing approach The importance of personal versus business brandingWhy businesses need to identify their current and ideal clientsStevie does a marketing case study Key tips to make your business stand outLinks mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge

In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.In this episode we cover:A normal day for Chris and a peek at his job for Active CampaignWhat is email marketing automation and why do businesses need it?How automation enhances the human touch in your businessThe impact of social media on transactions onlineThe importance of personalizationExplanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rateHow to keep people engagedWhy service-based businesses are the best businesses to automateThe foundational piece of success in automation: clarifying processesDiscussion on the three steps to building an automation: start, action, stopTags, segmentation and how they workExplanations and examples on

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundationIn this episode we cover:Rundown of her success with Finley and me and how it startedNetworking with businesses in the same industry as well as with businesses from different industriesHaving a strategy for getting partnershipsHow personal stuff resonates more with peopleAngela working with the niche area of business start-upsIdentifying ideal clients and tailoring content around itThe importance of websites and how you make it work for and speak to your audienceGoogle analyticsGrowing your email listThe importance of human connection in your businessThe need for SEO to be found organicallyAn example of how a website and SEO worked for one of Angel

In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.In this episode:Ale’s work history and how she came to develop her own consulting firmThe case of businesses not being as customer-centric as they thinkProcess of design thinking and its importance for developing products and servicesExplanations and examples of the 5 Stages1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market2nd stage: Define - looking at the data you’ve collected3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team4th Stage: Prototype -

In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.In this episode:● The story of how Peter came into the software development business● His first tech gig at Nokia and how they worked on software● His journey from IBM to building his own company in Australia● Application or Solution Right Mapping and Roadmapping - Peter’s processes in creating software for his clients● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules● Situations where custom systems and integrations may be needed● Systems and how they help you see information and statistics that can create dashboar

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.In this episode we cover:Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of peopleHow he stumbled upon memory teachingThe story and catalyst of how he started this kind of teachingExplanation of how direct response marketing worksBooks and social accounts as a passage that is pointing to a central hub and funnelHow he tracks communications to know what people have and haven’t done The particular structure he uses for his emails and contentDual Path ReadershipFacebook vs. YouTube Aware and unaware marketHow he uses YouTube and creates engagement for his videosDiscussing selling pitches in videosHow to know how much free stuff to giveWhy you want your competition to pay attention to youProprietary language used by Dr. AnthonyLinks mentioned in the podcastLinkedInWebsiteBrandin

In this episode, I talk to Sally Eberhardt, author of the book Pain-free Networking for Introverts. We talk about pitching and long-term benefits of networking.In this episode we cover:Sally’s background and what made her decide to write a book about networking for introvertsSally’s personal daunting feeling and dread of networking as an introvertKey things for people both introverts and non-introverts about networkingDetermining the right opportunities and events for networkingNetworking by developing relationshipsHow to deal with people monopolizing your time during networkingManaging expectations during a networking functionNetworking is about givingThe importance of having an elevator pitch and Sally’s own pitchTips to remember about setting yourself up before a networking eventFollowing up and keeping in touch3Rs - Recognize, Remember, RewardLinks mentioned in the podcastFacebookLinkedInWebsiteTwitterInstagram

In this episode, I interview James Rose, an engineer who brings ideas to life. We talk about how he successfully created 2 products that went into market, his new business Content Snare, and his experiences.In this episode we cover:The story of Silver Siphon, how it came to be from idea to selling it to an investment firm in Silicon ValleyThe process of selling and investmentHis 2nd business, Content Snare, and the services it offersHow the business and its services evolvedThe launch of Content Snare and how it startedGrow Your Web Design Business CommunityThe growth of the business and building their email listHow SEO helped their businessThe challenges they encountered in spreading the word about Content SnareHow they plan and their roadmapTips on pricing productsLinks mentioned in the podcastContent Snare BlogJimmy Rose Personal BlogLinkedIn - Jimmy RoseGrow Your Web Design Business Facebook GroupPodcast - Agency Highway

In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.In this episode we cover:Georgia's services for small businesses with a special focus on Intellectual PropertyCoaches trademarking their product and program names and copywriting contentTesting where value lies before trademarking your program and identifying the level of protection you needHow trademarking classifications work and its costGeorgia’s Legal Mapping Strategy Sessions for business owners and what it coversGeorgia’s book and her experience with businesses who have availed her services beyond the startup phaseThe importance of Intellectual Property, licensing and how it worksBuilding an Asset bank and its useMisconceptions about trademarks - its purpose, what they are and aren’tHow international trademarks workIssues with tagging for key names or key terms with trademarksWorking with a lawyer you can connect with and who understands how your busin

In this episode, I interview Carrie Gurr, Director at Taipan Group Ltd.Taipan Group Ltd. provides advice and develops strategies to asses and mitigate cybersecurity risks to an organisationIn this episode, we tackle the following:What is the GDPR or General Data Protection Regulation in the EUEffect of the GDPR to business owners in AustraliaHow to Minimize risk in data capturing for retailers and online business ownersKinds and amount of data coveredRequiring and clearing consent from clients on the use of collected informationDifferent approaches to locating and dealing with your clients covered by the GDPRUnderstanding the risk of a breach in your databasePrinciples of best practice in managing your dataThe risks and consequences for businesses when they are breachedHow creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the businessPaid solutions and softwares storing customer data - are they safer?Securing data through people, process, and t

In today’s solo episode, I will walk you through the exact process I use to help my clients shape their online course, get resources up and online and ready for sale and distribution in 12 weeks.In this episode, we tackle the followingThe exact steps that I go through when helping a client and how taking action help in the processThe importance of creating and making your sales page connect with the needs of your clientsThe need for being clear and concise about identifying the outcome, who, what, and why’s of your course and how it can help you prepare the script to produce your contentConnecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their languageThe advantage of enumerating your audience’s obstacles and giving concrete examples of the benefits they enjoyed from getting your courseThe power of testimonials - why you need them and what you can do to improve themAn in-depth discussion on all other items to include in your sales page and how it h

In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.As Director of Advisory at businessDEPOT, Jacob is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.In this episode we cover:How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings.The time for money trap business owners fall into.How Brandonian has used their owner's IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator.Recognizing how valuable your knowledge and expertise is as IP that can b

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website tr

In this episode I interview independent book publisher, author and illustrator Dyan Burgess. Dyan has self-published a whopping 2 million words and currently produces a book per month.In this episode we cover:Why you should look at publishing your own booksHer journey to publishing her first book which then lead to her and her husband publishing over 100 children and business booksSome of the downfalls to consider when using a traditional book publisherThe connection that a physical book can still make with your audienceIdea generation for books and publicationsHow the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practiceHow she manages to publish one book a month and how Bake a Business Book came aboutCommon obstacles that hold people back from publishingFrameworks of putting your knowledge into a book formatHow a book can help you to refocus and move forward in your business and careerThe importance of knowing your why for

In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.In this episode we cover:Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketingThe things you shouldn't do on LinkedInHow to make good, valuable connectionsHow to build influence and position yourself on LinkedInThe different types of content for the publishing platform and status updatesLinkedIn native videoExample of someone who uses LinkedIn really wellEngagement baitAdvertising on LinkedInSome quick tips to leverage your profile.Links mentioned in the podcastWeb Traffic that WorksAdam on LinkedInFree LinkedIn course

In this episode, I interview Jay Fiset the Creator of Masterminds to Millions program that helps people to launch, fill and run successful masterminds. In this episode we cover:Why you need to be in a mastermind as well as leading a mastermindThe three things you need to consider when choosing a mastermindWhen to measure ROI from a mastermind you are part ofHow to approach a mastermind you want to be a part ofKnowing when you are ready to lead your own mastermindInfluence, celebrity and access –  the ingredients of when you need to consider leading your mastermindPromise, position, structure and price – the key components of establishing a successful mastermindThe two reasons why masterminds don't have successful launchesThe ideal number of face-to-face interactions to create intimacy within your mastermindThe concept of a Commitment Day in the start of your mastermindSetting parameters and frameworks for your mastermindThe three components that you need to run a long-term successful mastermindThe problem of