Monetising Knowledge

In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.In this episode we cover:Georgia's services for small businesses with a special focus on Intellectual PropertyCoaches trademarking their product and program names and copywriting contentTesting where value lies before trademarking your program and identifying the level of protection you needHow trademarking classifications work and its costGeorgia’s Legal Mapping Strategy Sessions for business owners and what it coversGeorgia’s book and her experience with businesses who have availed her services beyond the startup phaseThe importance of Intellectual Property, licensing and how it worksBuilding an Asset bank and its useMisconceptions about trademarks - its purpose, what they are and aren’tHow international trademarks workIssues with tagging for key names or key terms with trademarksWorking with a lawyer you can connect with and who understands how your busin