Monetising Knowledge

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website tr