Monetising Knowledge

In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundationIn this episode we cover:Rundown of her success with Finley and me and how it startedNetworking with businesses in the same industry as well as with businesses from different industriesHaving a strategy for getting partnershipsHow personal stuff resonates more with peopleAngela working with the niche area of business start-upsIdentifying ideal clients and tailoring content around itThe importance of websites and how you make it work for and speak to your audienceGoogle analyticsGrowing your email listThe importance of human connection in your businessThe need for SEO to be found organicallyAn example of how a website and SEO worked for one of Angel