Monetising Knowledge

On another solo episode this week. I suggest five things you can be doing to make the most of this quieter time to set it up your business for a prosperous year ahead.In this episode I cover:Looking at new ways to build your email listWhy just a ‘newsletter’ doesn’t cut it anymoreCreating a valuable exchange for your opt-inAvoiding barriers and making it easy for people to subscribe to your listCreating short form opt-ins that are designed to solve a problem for your customerUsing this down-time in your business to connect with your existing clienteleAppealing to two different client bases.Register for our upcoming free interactive online training The 7-step method to motivate prospects to choose YOU over your competition hereLinks mentioned in the podcastFree Webinar: The 7-step method to motivate prospects to choose YOU over your competitionCourse9

In this solo episode I talk about a subject that I am passionate about and that is helping people to identify whether an online course is right for their business.In this episode I cover:Why an online course isn’t right for everyoneThe importance of a good sales page when selling your courseWhy an online course isn’t the best option if you are starting out and wanting to build credibilityWhy a course is a good product offering for those that aren’t yet your ideal clientUsing an online course to free up time and teach on a greater scaleCreating additional revenue streamsHow courses can benefit thought leaders to reach audiences of scaleTapping into a one-to-many business modelBroadening your target market through partnershipsScaling your business through digital global distributionUsing evergreen content in your courseCreating a legacy through your online courseSeeing your online course as part of your overall business infrastructureRegister for our upcoming free interactive online training Will they buy? Here

​In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr. This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses. In this interview we cover:What affiliate marketing is and isn’tThe three key stakeholders in an affiliate relationship and the roles they playWhy people are paying for leads and not just sales and conversionThe research you need to do when going into affiliate marketingIdentifying where the risk is in the affiliate relationshipQuestions that you should be asking of the affiliate network when doing your researchWhere to find affiliate networks that cater for professional services How to deal with competition in your affiliate programsHow earnings per click works (EPC)What affiliates are looking forward from the merchant to help drive your sales and trafficTips for building a relationship with your top affiliates Different methods of ongoing management of your affiliate programHow creat

In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:Why preparation is the key to good conversationsHow learning to become a good speaker grew her company How she became an accidental speaker and the impact she saw it immediately had on her businessThe importance of training and crafting her speaking skillsThe process of conversations that happen after the pitchLearning how to ask the right questions after your presentationsHow to build your keynotes as if you are speaking to just one personThe importance of bringing lived experiences and stories into your presentationsHow to tailor your presentations to different audiencesWhy you need to know and address your customer’s pain points in your presentationsWhy you only need the right people to love you not 100% of the audienceSpeak to share instead of speaking to saleBe strategic in your speaking so you are delivering to decision makers are, not necessarily jus

In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".In this interview we cover:What makes a high-performing websiteThe importance of knowing what the objective is of your websiteHow to save time by qualifying your leads through your website The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales processThe importance of user experience in a well designed siteHow a new site for a shed manufacturer increased their incoming inquiries by 500% within the first monthWhy you should invest in a good ‘Your Story’ videoThe frequencies of call to actions on your websiteWhy you need to consider mobile devices in web designThe importance

In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.In this interview we cover:The all-you-can-eat modelWhich businesses will fit the subscription modelWhat is 'churn'The variations to start people on recurring subscriptionsUsing contracts in this modelUnderstanding not everyone is a good fitProcesses that qualify your customersOffering a support service to customers that don't qualify as a customerThe importance of live events for your customersListening to the repeated customer questionsBeing aware of fadsConverting traditional businesses onto recurring revenue modelThe benefits of this type of modelSome examples of businesses using this modelLifetime value of customersAscension models and why they don't work for everyoneThe recurring relationship model for one-off productsThe importance of content marketingUsing

In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.In this interview we cover:The value in intellectual property (IP) and why it needs to be leveragedWhen's the right time to start leveraging IPThe first step in the processWhy you shouldn't be afraid to share your IP and high value contentRemember not everyone is your ideal customerThe different types of IPThe importance of consistency in content creationThe reality of putting an idea out there to the worldDeveloping a set of brand principalsThe different types of content and products and how they fit into a funnelThe importance of everything in the product ecosystem connectingCreate something free that people can watch, read, listen or doHaving a product for prospectsThe importance of thinking how you can make your product betterHow to create a complete solution that people wantThe process of working out if your

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.In this interview we cover:How the different business phases reflects how you monetise knowledgeThe value of intellectual property (IP)Process mappingThe different types of processes following the customer's journeyExamples of effective onboarding processesThe importance of productising for service based businessesPricing and packaging information on websitesExploring uniqueness and best asset to move a business forwardThe illogical order of process mapping to build a sales strategyThe importance of clear brand messagingHow to Onboard at scaleThe different methods to capture IP with impact5 layers of building capability within a businessLooking at different industries to see what they're doing well and creating a simple modelSimpflying busi

In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.In this interview we cover:Taking a traditional industry and using edgy, modern marketing activities Why there is a big interest in podcastingWhich podcast format is the most popular amongst Nicole's lawyer clients The preparation required for different formatsHow to reach the target audience of your podcastThe importance of a good podcast titleSome elements of podcast SEOWho in the organisation is best to deliver a branded podcastThe reality of starting out with video and podcasting a little nervousThe impact and results from video marketing and podcastingUsing a podcast as part of the sales funnelPodcast distribution strategyBest LinkedIn practicesLinks mentioned in the podcastAbboud MediaInstagramThe Gen Why Lawyer podcastWavveCanvaMone

In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profileHow diagnostic tools can help to create warm leads and increase your conversion ratesUsing diagnostic tools on your website as a lead magnetShaping content and teachings to deliver relevant treatments and outcomesHow the power of personalised content can help gain great traction for prospectsWhy you need to reverse engineer when building your diagnostic toolHow a family tragedy lead her to change your careerHow the New York Times used a reader survey to get the most clicked on article in that yearHow a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotesUsing a diagnostic tool to drive website tr

In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.​In this interview we cover:His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books,  building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 yearsThe difference between running an online business and a physical multi-faceted BreweryUnderstanding your weakness and hiring to accommodate thoseDealing with red tape delays and the importance of just taking action to start/open a businessHow they used crowdfunding to launch a book and how it has created a new community around their breweryThe importance of traction rather than vanity metricsHow they have used a podcast to promote and document their start-up journey as new brewery ownersHow content marketing helped scored a massive partnership for the launch of Call of DutyHow Dan only uses content t

In this episode we are talking about App development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we're going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.Nathan Challen from Envisage Apps talks about the process of getting Apps developed and discusses the types of Apps there are to leverage, productise and monetise our knowledge.In this interview we cover:Using Apps to take business to another levelWhy businesses are getting Apps developedDisrupting new businesses and current businesses by using an AppThe emerging technologies/data points available to Apps through the smartphoneThe importance of the win/win situation - business objectives and user experienceThe types of Apps and difference in pricingWhat native means in App terminologyExamples of the Apps developed by Envisage AppsInsights in the dashboard about how data can be used in businessWhy some

In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.  This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses. In this interview we cover:What affiliate marketing is and isn’tThe three key stakeholders in an affiliate relationship and the roles they playWhy people are paying for leads and not just sales and conversionThe research you need to do when going into affiliate marketingIdentifying where the risk is in the affiliate relationshipQuestions that you should be asking of the affiliate network when doing your researchWhere to find affiliate networks that cater for professional services How to deal with competition in your affiliate programsHow earnings per click works (EPC)What affiliates are looking forward from the merchant to help drive your sales and trafficTips for building a relationship with your top affiliates Different methods of ongoing management of your affiliate programHow creat

In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:Why preparation is the key to good conversationsHow learning to become a good speaker grew her company How she became an accidental speaker and the impact she saw it immediately had on her businessThe importance of training and crafting her speaking skillsThe process of conversations that happen after the pitchLearning how to ask the right questions after your presentationsHow to build your keynotes as if you are speaking to just one personThe importance of bringing lived experiences and stories into your presentationsHow to tailor your presentations to different audiencesWhy you need to know and address your customer’s pain points in your presentationsWhy you only need the right people to love you not 100% of the audienceSpeak to share instead of speaking to saleBe strategic in your speaking so you are delivering to decision makers are, not necessarily jus

Today we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers. Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.In this episode we cover:What is influencer marketingWhat protections are in place to make sure you get value from influencersWhy influencers are not just for the beauty and retail industriesContent and how to link to your sales and lead funnelsExamples of how brands use influencers through content creation, amplification and awareness, SEO and event marketingHow reach demands pricing levels for influencer marketingTypes of campaigns between brand

Today we are joined by Geoff Heathering the Clarity CEO who is a Global expert on attaining Business & Personal clarity.Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.In this episode we cover:The first step to take in gaining clarityImportance of doing initial research before launching your idea by using Amazon and GoogleGetting your idea validated Selling an idea before you make any salesIdentifying what assets and knowledges you have to create your own toolkit.The best clients for any

Today we are joined by Tyson Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.As Head of Marketing at businessDEPOT, Tys develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy. In this episode we coverHow the collective at Business Depot uses How they use their video marketing tactic ‘Blackboard Friday’ to educate and build trust with their audience.Content marketing is a slow burnUsing call to actions in their content marketingIncreasing your marketing productivity through batchingBuilding top-of-mi

Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales. In this episode we coverThe connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.Importance of having both a customer and client focus in your video marketingWhy you should have competitors in your marketThe importance of having a customer centric focus in storytellingHow Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategyWhy datas and numbers are the new digital currency and how they can show client a real metric on their return on investmentThe challenges facing influencer marketingThe importance of p

Monetising Knowledge comes from the acknowledgement that there are many feasible ways to reach a larger market and create additional revenue streams in business. Repurposing or applying knowledge to create multiple touchpoints for our customers and our brands can be developed in countless ways.Self-publishing, data mining, online courses, podcasting, publishing, software products, licensing, masterminds, video/social media series, quiz development, retreats, app development...the list goes on and on. The Monetising Knowledge event and podcast will bring together a range of individuals who have either done it for themselves or help others leverage, productise and monetise their knowledge.Guests will share their story, who was involved, what the outcomes were and what was learned as a result. We're talking about the wins, the tips and the obstacles to avoid. Topics that will be covered on this podcast will include:Licensing IP App Developers and how apps fit into your sales funnelSystems and processesVideo Mark