Monetising Knowledge

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.In this episode we cover:Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of peopleHow he stumbled upon memory teachingThe story and catalyst of how he started this kind of teachingExplanation of how direct response marketing worksBooks and social accounts as a passage that is pointing to a central hub and funnelHow he tracks communications to know what people have and haven’t done The particular structure he uses for his emails and contentDual Path ReadershipFacebook vs. YouTube Aware and unaware marketHow he uses YouTube and creates engagement for his videosDiscussing selling pitches in videosHow to know how much free stuff to giveWhy you want your competition to pay attention to youProprietary language used by Dr. AnthonyLinks mentioned in the podcastLinkedInWebsiteBrandin