Monetising Knowledge

In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.In this episode we cover:Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketingThe things you shouldn't do on LinkedInHow to make good, valuable connectionsHow to build influence and position yourself on LinkedInThe different types of content for the publishing platform and status updatesLinkedIn native videoExample of someone who uses LinkedIn really wellEngagement baitAdvertising on LinkedInSome quick tips to leverage your profile.Links mentioned in the podcastWeb Traffic that WorksAdam on LinkedInFree LinkedIn course