Monetising Knowledge

In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively. In this episode we cover:The story of how Stevie transitioned from being a lawyer to her business of social media marketingHow digital marketing targets your specific marketThe reason why businesses need appealing and valuable content 4 areas to consider in a business’ framework for unpacking their marketing approach The importance of personal versus business brandingWhy businesses need to identify their current and ideal clientsStevie does a marketing case study Key tips to make your business stand outLinks mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge