Monetising Knowledge

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.In this episode we cover:The importance of a marketing budget to drive product salesWays to hone in on your target marketHow your market receives information in varying ways & how to use it to your advantageHow to determine the marketing approach to have the best return on investmentIdentification of ways to generate business - simple & complexAvailability of free tools like Google Analytics and it's applicationThe danger of selecting one advertising channelHow to track marketing campaign effectivenessThe three areas of marketing Simon recommends businesses coverBuyer cycles and why you need to know yoursThe most commonly overlooked marketing opportunity in businessA useful approach to identify