Monetising Knowledge

In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.In this episode:Ale’s work history and how she came to develop her own consulting firmThe case of businesses not being as customer-centric as they thinkProcess of design thinking and its importance for developing products and servicesExplanations and examples of the 5 Stages1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market2nd stage: Define - looking at the data you’ve collected3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team4th Stage: Prototype -