Monetising Knowledge

In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.​In this interview we cover:His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books,  building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 yearsThe difference between running an online business and a physical multi-faceted BreweryUnderstanding your weakness and hiring to accommodate thoseDealing with red tape delays and the importance of just taking action to start/open a businessHow they used crowdfunding to launch a book and how it has created a new community around their breweryThe importance of traction rather than vanity metricsHow they have used a podcast to promote and document their start-up journey as new brewery ownersHow content marketing helped scored a massive partnership for the launch of Call of DutyHow Dan only uses content t