Monetising Knowledge

In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.In this interview we cover:The value in intellectual property (IP) and why it needs to be leveragedWhen's the right time to start leveraging IPThe first step in the processWhy you shouldn't be afraid to share your IP and high value contentRemember not everyone is your ideal customerThe different types of IPThe importance of consistency in content creationThe reality of putting an idea out there to the worldDeveloping a set of brand principalsThe different types of content and products and how they fit into a funnelThe importance of everything in the product ecosystem connectingCreate something free that people can watch, read, listen or doHaving a product for prospectsThe importance of thinking how you can make your product betterHow to create a complete solution that people wantThe process of working out if your