Monetising Knowledge

In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.In this interview we cover:Taking a traditional industry and using edgy, modern marketing activities Why there is a big interest in podcastingWhich podcast format is the most popular amongst Nicole's lawyer clients The preparation required for different formatsHow to reach the target audience of your podcastThe importance of a good podcast titleSome elements of podcast SEOWho in the organisation is best to deliver a branded podcastThe reality of starting out with video and podcasting a little nervousThe impact and results from video marketing and podcastingUsing a podcast as part of the sales funnelPodcast distribution strategyBest LinkedIn practicesLinks mentioned in the podcastAbboud MediaInstagramThe Gen Why Lawyer podcastWavveCanvaMone