Monetising Knowledge

In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.In this interview we cover:The all-you-can-eat modelWhich businesses will fit the subscription modelWhat is 'churn'The variations to start people on recurring subscriptionsUsing contracts in this modelUnderstanding not everyone is a good fitProcesses that qualify your customersOffering a support service to customers that don't qualify as a customerThe importance of live events for your customersListening to the repeated customer questionsBeing aware of fadsConverting traditional businesses onto recurring revenue modelThe benefits of this type of modelSome examples of businesses using this modelLifetime value of customersAscension models and why they don't work for everyoneThe recurring relationship model for one-off productsThe importance of content marketingUsing