Monetising Knowledge

In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.  This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses. In this interview we cover:What affiliate marketing is and isn’tThe three key stakeholders in an affiliate relationship and the roles they playWhy people are paying for leads and not just sales and conversionThe research you need to do when going into affiliate marketingIdentifying where the risk is in the affiliate relationshipQuestions that you should be asking of the affiliate network when doing your researchWhere to find affiliate networks that cater for professional services How to deal with competition in your affiliate programsHow earnings per click works (EPC)What affiliates are looking forward from the merchant to help drive your sales and trafficTips for building a relationship with your top affiliates Different methods of ongoing management of your affiliate programHow creat