Monetising Knowledge

Today we are joined by Geoff Heathering the Clarity CEO who is a Global expert on attaining Business & Personal clarity.Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.In this episode we cover:The first step to take in gaining clarityImportance of doing initial research before launching your idea by using Amazon and GoogleGetting your idea validated Selling an idea before you make any salesIdentifying what assets and knowledges you have to create your own toolkit.The best clients for any