Monetising Knowledge

In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.In this interview we cover:How the different business phases reflects how you monetise knowledgeThe value of intellectual property (IP)Process mappingThe different types of processes following the customer's journeyExamples of effective onboarding processesThe importance of productising for service based businessesPricing and packaging information on websitesExploring uniqueness and best asset to move a business forwardThe illogical order of process mapping to build a sales strategyThe importance of clear brand messagingHow to Onboard at scaleThe different methods to capture IP with impact5 layers of building capability within a businessLooking at different industries to see what they're doing well and creating a simple modelSimpflying busi