Monetising Knowledge

Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales. In this episode we coverThe connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.Importance of having both a customer and client focus in your video marketingWhy you should have competitors in your marketThe importance of having a customer centric focus in storytellingHow Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategyWhy datas and numbers are the new digital currency and how they can show client a real metric on their return on investmentThe challenges facing influencer marketingThe importance of p