Monetising Knowledge

In this episode we are talking about App development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we're going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.Nathan Challen from Envisage Apps talks about the process of getting Apps developed and discusses the types of Apps there are to leverage, productise and monetise our knowledge.In this interview we cover:Using Apps to take business to another levelWhy businesses are getting Apps developedDisrupting new businesses and current businesses by using an AppThe emerging technologies/data points available to Apps through the smartphoneThe importance of the win/win situation - business objectives and user experienceThe types of Apps and difference in pricingWhat native means in App terminologyExamples of the Apps developed by Envisage AppsInsights in the dashboard about how data can be used in businessWhy some