Marketing Speak | Take Your Marketing To The Next Level

On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies.  Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets. Find Out More About Cat Here: Cat Howell @socialuplab on Facebook Cat Howell on YouTube @SocialUplab on Twitter Facebook Ad Hacks In This Episode: [00:59] - Cat discusses some of the biggest Facebook advertising mistakes that she sees prospects or clients making before they start working with her. She then discusses her suggested minimum run time and spend for an ad campaign. [03:38] - Cat offers another way to approach ad campaigns, pointing out that it’s im

Adam Witty joins me today for an in-depth discussion of authority marketing and the role that writing and publishing a book can play. There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it - you need to spend some time building it. We’ll discuss the seven pillars of authority marketing, as well as how to do market research to ensure your book will meet the needs of your audience. Find Out More About Adam Here: Adam Witty on LinkedIn Adamwitty.com Advantage Media Group @adamwitty on Twitter awitty@advantageww.com In This Episode: [01:29] - Where does having your own book fit into the equation of authority marketing? Adam lays out the map for us, explaining what authority marketing is. [03:01] - Adam talks about the difference between having authority and leveraging your authority. [03:03] - We learn that there are seven pillars of authority marketing: content marketing, PR and media, speaking, branding and omnipresenc

To host this ultra-special 100th episode of Marketing Speak, I’m turning the reins over to none other than my amazing wife, Orion. She thinks I don’t always give myself enough credit, so in her interview, she makes sure I have the chance to shine. We’ll reflect on the last hundred episodes of Marketing Speak and talk all about various tips, tricks, and insights I’ve learned and discussed. We also touch on the past, present, and future of SEO, and whether it’s true that SEO is dead. In This Episode:   [02:04] - why he started the podcast and what the most important thing he’s learned so far is. In his answer, he talks about the opportunity to have powerful hour-long conversations. [04:17] - Stephan talks about how he maintains such a high standard for the guests on his podcast, which he explains is largely because he hand-picks almost all of his guests. [07:16] - We hear about an incident in which his presentation was stolen and presented as someone else’s. [10:22] - Stephan discusses how he now protects his

Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did. Find Out More About Bill Here: Back-azimuth.com Hrefbuilder.com Whunt.com @billhunt on Twitter Bill Hunt on LinkedIn In This Episode: [01:07] - Stephan starts off by geeking out a bit on SEO, pointing out that there’s too much emphasis on the fundamentals. [01:46] - In terms of data mining, how do you make data-driven decisions that are based on more than a hunch? In his answer, Bill talks about some of the things he does to offer value to people. [07:28] - Stephan goes back to recap a few of the things Bill has been saying

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Find Out More About Heidi Here: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter In This Episode: [01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message. [03:49] - We learn that Heidi considers herself a strategist, not a publicist. [05:56] - Heidi clarifies the three questions she has just mentioned: Wh

Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market.Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs.  Ann talks to me about all that and more, so listen in and start making great content today! Find Out More About Ann Here: Ann Handley @MarketingProfs on Twitter @annhandley on Twitter MarketingProfs Ann Handley on LinkedIn Ann Handley on Facebook In This Episode: [01:23] - Ann and Stephan start off the conversation by talking about their recent random run-in with each other. [03:48] - What are some of Ann’s favorite nuggets of wisdom and insight from her book Everybody Writes? [08:04] - Ann shares some

Today I'm talking with Dustin Mathews. Dustin is the co-founder of Speaking Empire and the co-author (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain  the best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value. Find Out More About Dustin Here: Dustin Mathews @dustinmathews on Twitter Dustin Mathews on LinkedIn In This Episode: [01:24] - What’s the secret sauce for creating a presentation that sells products and services, and has people running to the back of the room with their credit cards to buy what you’re selling? [03:38] - Dustin talks about what makes an offer irresistible instead of just mildly compelling. He explains that he has a nine-point system, and mentions what the first of these points is. [07:00] - Dustin discusses the hot-button close. He of

If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas. Find Out More About Christoph Here: LinkResearchTools @cemper on Twitter Christophcemper.com Christoph Cemper on LinkedIn Christoph Cemper on Facebook In This Episode: [01:15] - Stephan starts things off with a quick recap of what he and Christoph talked about in the first part of their conversation. If you missed that and want to hear it, check it out here! [03:19] - Christo

Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode! Find Out More About Mike Here: Blumenthal’s Mike Blumenthal’s blog @mblumenthal on Twitter Mike Blumenthal on LinkedIn Mike Blumenthal on Get Five Stars In This Episode: [01:14] - Mike suggests starting off by talking not about reputation management, but rather reputation development

Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors. Find Out More About Marcus Here: Marcus Sheridan on LinkedIn @TheSalesLion on Twitter The Sales Lion Meet Marcus Sheridan Marcus Edward Sheridan on River Pools River Pools In This Episode: [01:17] - Marcus talks about the biggest mistakes that he sees people make in sales. [02:48] - What would be some of the best practices or tips for getting your sales to be more effective? As he answers, Marcus explains that he owns two companies. He then gives deeply valuable

If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more. Find Out More About Gavin Here: Gavin McGarry on LinkedIn@gavinmcgarry on TwitterJumpwire Mediainfo@jumpwiremedia.com In This Episode: [01:26] - Gavin starts things off by talking about how to build a community on Facebook organically. [05:11] - We hear about the difference between Facebook pages and groups, and when it’s better to use on

Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40 million real followers, and they’re here today to share their advice and strategies with you. Find Out More About Ben and Tetro Here: business@fanbase.netFanbase.netBen Landis on WikipediaBen Landis@benlandis on Twitter@tetro on TwitterMichael Tetro on LinkedInMichael Tetro on Facebook In This Episode: [02:16] - What are some of the big mistakes that people make with Twitter? Stephan clarifies the answer, which is not to just do straight text tweets all the time (but rather to upload images and content). [03:42] - Another major

Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products. Find Out More About Bart Here: Bart Baggett WebsiteInternational School of Forensic Document ExaminationHandwriting UniversityBart Baggett on LinkedInBart Baggett on FacebookBart Baggett on Twitter @BartBaggettBooks by Bart Baggett In This Episode: [02:18] - How Bart was one of the "older" marketing guys back in 2000. [02:42] - Getting in touch with the "inner circle". If it is in books it's probably is not the lates

My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more. Find Out More About Christoph Here: LinkResearchTools@cemper on TwitterChristophcemper.comChristoph Cemper on LinkedInChristoph Cemper on Facebook In This Episode: [02:05] - Christoph and Stephan discuss how long they’ve known each other. [02:40] - We learn more about what, exactly, Christoph did in his earlier days of working with links. Christoph also talks about changes to the industry. [06:26] - What are presell pages, and how did Ch

My guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn’t use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the world. I hope that all of my Marketing Speak episodes offer valuable informative learning, but I truly believe that this one can offer transformative learning as well. Find Out More About Ephraim Here: Ephraim S Olschewski on Facebook@EOlschewski on TwitterEphraim Olschewski on LinkedInephraim@ephraimolschewski.com In This Episode: [02:04] - Ephraim starts things off by addressing the powerful question of how he closes 6- and 7-figure deals. Stephan mentions that the answer has to do with relatedness and the “wall of context.

We're joined today by Nick Cownie. Nick is an award-winning entrepreneur who specializes in rapid mindset change. He says that there’s one simple trick that builds rapport over the phone faster than any other: using the name of the person you’re talking to frequently through the conversation. Nick shares mindset techniques for overcoming the fear of rejection and turning cold calls into cash. Nick and I met in the Secret Society mastermind group, and I was so impressed with him that I invited him to share his advice for marketing success. Find Out More About Nick Here: nickcownie.comNick Cownie on LinkedIn@NickCownie on TwitterNick Cownie on FacebookSuccess Dynamics Institute In This Episode: [01:58] - One thing that stymies a lot of marketers and salespeople is the cold-calling process, thanks to its potential for rejection. Nick offers his tips for turning cold calls into cash. [05:41] - Nick explains that he doesn’t leave anything to chance. [07:50] - Is there a book about NLP that Nick recommends listene

Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag. Find Out More About Joel Here: joelcomm.comJoel Comm on LinkedInJoel Comm on FacebookJoel Comm on YouTubeJoel Comm on Instagram@joelcomm on Twitter In This Episode: [01:16] - Joel talks about his new book, which he explains is interesting because you don’t have to be an entrepreneur to read it. He then discusses his other books (of which he has 15 total). [03:22] - We learn about Twitter, such as how to get verified and how to get a lot more followers. [05:29] - How many Tweets a day is a good number, and how many is too much? [06:24] - Joel shares his views on whether Twitter is a dyin

Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today. Find Out More About Kim Here: kimgarst.comKim Garst on LinkedInKim Garst on Facebook@kimgarst on TwitterKim Garst on Instagramboomsocial.net   In This Episode:   [01:23] - Kim talks about her experience with War Room, which is where she and Stephan met. She then talks about the automation she has been employing to help her business scale. [02:47] - Kim discusses the path she took to become the powerful influencer she is today. [05:58] - Is Kim now teaching others to do the things that she had to figure out on her own? [07:05] - What are some of the secrets that Kim teaches in her trainings on socia

Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen. Find Out More About Allen Here: Allen Qu on LinkedInAllen Qu on TwitterNetconcepts Chinaallen@netconcepts.cn In This Episode: [01:24] - Allen talks about what people need to know about optimizing for Baidu. [04:35] - Allen explains that Baidu has generally followed in Google’s footsteps, even in terms of naming their algorithm updates. [05:49] - Why is Baidu so important for the Asian market? In his answer, Allen explains that Baidu is mostly for China, where Google doesn’t work at all. He then lists the other major search engines in China. [07:12] - We learn about optimizing SEO for Baidu versus Sogou. [08:5

My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. Find Out More About Cindy Here: Cindy Krum on LinkedInCindy Krum on Facebook@Suzzicks on TwitterMobileMoxie In This Episode: [00:49] - Cindy talks about the main things that you need to be cognizant of in mobile marketing. [01:41] - What does mobile-first indexing for Google mean for marketers? [02:48] - Cindy explains what responsive design is, and explains both its upsides and a downside involving bounce rate. She and Stephan then discuss this. [05:19] - While Google is okay with other options, responsive design is their favorite. [06:1