Marketing Speak | Take Your Marketing To The Next Level

Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors. Find Out More About Marcus Here: Marcus Sheridan on LinkedIn @TheSalesLion on Twitter The Sales Lion Meet Marcus Sheridan Marcus Edward Sheridan on River Pools River Pools In This Episode: [01:17] - Marcus talks about the biggest mistakes that he sees people make in sales. [02:48] - What would be some of the best practices or tips for getting your sales to be more effective? As he answers, Marcus explains that he owns two companies. He then gives deeply valuable