Marketing Speak | Take Your Marketing To The Next Level

Adam Witty joins me today for an in-depth discussion of authority marketing and the role that writing and publishing a book can play. There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it - you need to spend some time building it. We’ll discuss the seven pillars of authority marketing, as well as how to do market research to ensure your book will meet the needs of your audience. Find Out More About Adam Here: Adam Witty on LinkedIn Adamwitty.com Advantage Media Group @adamwitty on Twitter awitty@advantageww.com In This Episode: [01:29] - Where does having your own book fit into the equation of authority marketing? Adam lays out the map for us, explaining what authority marketing is. [03:01] - Adam talks about the difference between having authority and leveraging your authority. [03:03] - We learn that there are seven pillars of authority marketing: content marketing, PR and media, speaking, branding and omnipresenc