Marketing Speak | Take Your Marketing To The Next Level

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom. Find Out More About Marty Here: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedIn In This Episode: [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other

Nick Kusmich is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce that he uses to achieve success for himself and his clients. Find Out More About Nick Here: nicholaskusmich.com@nicholaskusmich on FacebookNicholas Kusmich on LinkedIn@nicholaskusmich on Twitter@nicholaskusmich on Instagram In This Episode: [02:04] - Nick has been doing Facebook advertising for as long as he can remember. He explains that he was in the right place at the right time, and talks about what was going on in his life at the time. [05:14] - We learn whether Nick gives his clients inside views of what he’s doing, or w

Today’s remarkable guest is immediately recognizable by his creative title alone: he’s the “Chief Disruptasaurus.” In case you’re not familiar with the title, the man in question is Mike Koenigs. As you’ll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly. Find Out More About Mike Here: mikekoenigs.comyoueverywherenow.commikekoenigs@gmail.com @MikeKoenigs on Twitter@koenigs on Facebookgomoneyphone.com In This Episode: [01:43] - Mike talks about being “Chief Disruptasaurus, and ways in which he’s a disruptor. He explains the difficulty (and importance) of getting two things from people: their attention and their trust. [05:18] - I

Today's conversation is with Mel Ethan Cutler, a Meetup expert and serial entrepreneur. Mel has created seven companies across four different markets since he discovered his entrepreneurial streak at 19 years old. He’s mastered the strategy of using Meetup to build a list and create a dedicated local following of people who want a specific product or service. Now, he shares his wisdom and insight with businesses—and, in this great conversation, with you. Find Out More About Mel Here: MelCutler.meMel Ethan Cutler on LinkedInMel Ethan C. on Meetup@EntreRevolution on TwitterMel Ethan Cutler on FacebookMeetup MasterMeetup Zoomel@meetupzoo.com In This Episode: [01:34] - Mel starts off by explaining why Meetup.com is a secret weapon for small businesses. He also addresses his own background and explores how he discovered the power of Meetup. [04:37] - Mel discusses the costs involved in using Meetup: around $89 twice a year. He then offers some of his best tips for how to use Meetup, and mentions his event The Ent

Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author of five books. Throughout his career, he has advised over 700 companies (including an impressive 31 of the Fortune 500). These days, he travels the world helping businesses get (and keep) more customers. In this conversation, you’ll learn why it’s important to be nice even -- or especially -- to haters. Jay also shares some brilliant insight into reputation management, particularly if your online reputation is already less than stellar. His other tips and techniques include strategies for building your online community and audience, and being more selective (rather than broad) about who you’re marketing to. Tune in for all this and much more! Find Out More About Jay Here: Jaybaer.com@jaybaer on TwitterJay Baer on LinkedInJay Baer on FacebookConvince & Convert In This Episode: [01:07] - Does Jay consider himself a spiritual marketer? [02:04] - Jay offers his general advice on how to deal with someone who’s h

John Chow is the original dot com mogul -- as well as being an author, speaker, blogger, father, and entrepreneur. He rocketed onto the blogging scene when he showed the income power of blogging with a case study to see what it would take to make $3,000 a month. In this conversation, John walks us through many of the details involved in how he achieved this overwhelming success. The interview is full of invaluable tips and insights on various aspects of how to succeed in making money online. Find Out More About John Here: JohnChow.com@JohnChow on TwitterJohn Chow on FacebookJohn Chow on YouTube In This Episode: [01:37] - John shares his biggest aha moment, which was when he discovered that you can make money online. [05:14] - How long did it take John to go from making $0 to making $10,000 a month on his site? He answers, then walks us through the journey of his site through the dot com boom and bust. [08:55] - After Adsense came along, John had a bit of learning curve in figuring out ad placement, colors, a

Today we're talking to Sean Cannell, who is an avid YouTuber and a cofounder of the popular YouTube channel Video Influencers. As you might suspect, that means he’s an expert on YouTube marketing. He’s the go-to guy if you want to improve your YouTube engagement or deepen your understanding of the platform. We get down to the nitty-gritty on how you can improve your presence on YouTube and Beyond! Find Out More About Sean Here: Sean Cannell@SeanCannell on Twitterlearnyoutubetoday.com In This Episode: [02:03] - Sean discusses the difference between tactics and strategy as they relate to YouTube. He emphasizes the importance of starting with a strategy instead of tactics. [04:17] - What advice does Sean have for podcasters wanting to leverage their podcasts on YouTube? [07:29] - Sean is doing video everywhere, not just on YouTube, he explains. However, YouTube is his favorite outlet. He talks about the different psychology between Facebook and YouTube users. [11:17] - Sean touches on the use of YouTube videos

Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising. Find Out More About Brad Here: Brad Geddes on LinkedInBrad Geddes on Facebook@bgtheory on TwitterCertified KnowledgeAdAlysis In This Episode: [01:03] - What are some of the biggest mistakes Brad sees people doing with AdWords or with PPC in general? [03:29] - Brad talks more about audience targeting. [05:22] - For people who aren’t familiar with the term “lookalike,” Brad defines what it means through a clear example. [07:11] - Google and Facebook are the two largest engines that offer lookalike audiences. [08:27] - Brad defines “re

When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. Find Out More About Keith Here: Dominate Web MediaKeith Krance on LinkedIn   In This Episode:   [01:24] - Keith talks about his recent five-day Facebook advertising event. He explains why he held the event, and talks about some of the topics that were covered there. [05:22] - We hear more about effective (and ineffective) hooks in Facebook advertising. [9:01] - Keith returns to the upside he mentioned a moment earlier, using an example of being in health and fitness. [11:31] - We learn what the letters

Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen. Find Out More About Jamie Here: Jamie Salvatori on LinkedIn In This Episode: [01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck. [02:28] - We hear about Jamie’s background in computer science and engineering. [05:24] - Jamie responds to Stephan’s comment that it seems like they have creating viral videos down to a formula. [07:15] - Jamie walks us through the steps of the ideation process at Vat19.com, and explains how different it used to be from the way it is now. He also explains the benefits of a silent brainstorming session. Stephan responds by talking about how

Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode. Find Out More About Tamsen Here: @tamadear on Twitter@TamsenWebster on FacebookTamsenWebster.comFind the Red Thread on YouTube   In This Episode:   [01:21] - Tamsen describes her framework, called the “red thread.” [02:43] - The “red thread” is a Scandinavian phase related to the Greek myth of the minotaur and the labyrinth. Tamsen explains the origin, and then explores how it relates to her framework. [06:28] - Tamsen walks us through her framework in more detail, mapping the various steps back to the labyrinth myth and her red thread concept.

Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us. Find Out More About Marcus Here: MarcusTandler on LinkedIn@mediadonis on TwitterMarcus Tandler on Facebook In This Episode: [01:06] - Why did Marcus decide to switch from affiliate marketing to running a software service company? [05:18] - Stephan steps in for a moment to share an origin story of his own. [06:55] - Marcus shares his thoughts on what Stephan did, which he believes was a smart strategy. He and Stephan then go on to discuss their companies and work ex

This Week’s Guest: There are three “M”s in transforming your business: mentors, modeling, and masterminds. In this episode, we’ll hear about all three from the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit. If you don’t recognize DigitalMarketer.com in that context, you may recognize it because we’ve had two guests from the company on previous episodes of this podcast: Molly Pitman and Christine Hass. But let’s get back to Roland. He started in real estate at 18 years old, then went on to found one of the top law firms in San Diego. From there, he transitioned into marketing. Now, he’s a principal at Idea Incubator, which owns DigitalMarketer.com and NativeCommerce.com. He and his business partners, Ryan Deiss and Perry Belcher, have four companies on the Inc 5000 list. Find Out More About Roland Here: Roland FrasierRoland Frasier on Facebook@RolandFrasier on TwitterRoland Frasier on LinkedIn In This Episode: [01:52] - We h

In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding. Find Out More About Brian Here: Richards PartnersBrian RichardsBrian R. Richards on LinkedIn In This Episode: [01:41] - What is -- and isn’t -- branding? [02:47] - Brian offers Red Bull as an example of a company that does branding well, then offers a current case, of resin, as a business-to-business example. [04:14] - Brian moves onto talking about cement, specifically Holcim, and how he found that cement is what dreams are made of, not just a powder. [08:18] - We learn about the process that you need to go through before you star

In this conversation we talk to Tucker Max, who has the remarkable honor of being one of only three writers ever to have had three books on the New York Times nonfiction bestseller list at the same time. We talk about his company (Book in a Box), as well as how to turn an idea or your knowledge into a book, and then how to make that book a bestseller. Find Out More About Tucker Here: tucker@bookinabox.comTuckermax.com@TuckerMax on Twitter@TuckerMax on Facebook   In This Episode:   [01:59] - How did Tucker go from having no bestsellers to having a bestselling book? [03:09] - Tucker discusses his view on the importance of having a perfect writing voice or great writing chops. [05:48] - We learn about Tucker’s evolution, and when he realized that his writing was book-worthy. He also shares his experience of the process of getting published. [09:57] - Tucker shares his reaction when publishers started approaching him after having previously sent him some pretty harsh rejections. [11:00] - How did Tucker manage t

Angela Lin, a LinkedIn expert, consults on delivering qualified leads and referrals. Since 2010, she has helped clients grow their sales to professionals and management. She has created a system for reaching out to contacts and building relationships with them, which she shares in detail in this conversation. In addition to her work as a LinkedIn consultant, Angela is the bestselling author of the 2016 book 50 LinkedIn Power Tips: The Secret System to Consistently Generate Leads, Book Appointments and Increase Sales for Your Business in Less Time. She has also had TV appearances on stations including Fox News, CBS, ABC, and NBC. Find Out More About Angela Here: Angela Lin on LinkedInSocialmedia4hire.com50 LinkedIn Power Tips: The Secret System to Consistently Generate Leads, Book Appointments and Increase Sales for Your Business in Less Time In This Episode: [01:36] - Angela starts things off by offering us a glimpse into what LinkedIn really is. [02:42] - How do you reach out to people on LinkedIn without

Rachel Hanfling is an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation’s biggest names. She produced at the Oprah Winfrey Show for almost a decade, then became one of the core producers at Anderson Cooper’s show Anderson. During her time producing for these shows, Rachel was known for finding and nurturing highly sensitive guests such as domestic violence survivors. She also excelled at producing power players including Hillary Clinton, Ryan Seacrest, and many more. Most recently, she co-created and co-executive produced a special called 7 Little Johnstons on Oprah Winfrey’s network OWN. Find Out More About Rachel Here: rachelhanfling.comRachel Hanfling on LinkedIn@RachelHanfling on Twitter@RachelHanflingMediaConsultant on Facebook In This Episode: [01:22] - What exactly is media training, and why do you need it? In her answer, she reveals that one should think strategically about media from the beginning,

The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She’s also the author of two New York Times bestselling books, Fascinate and How the World Sees You. In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message. This conversation previously aired as episode 44 on my other podcast, The Optimized Geek, but it’s so great I had to share it with my Marketing Speak listeners too! With that said, though, I suggest checking out The Optimized Geek if you aren’t already a regular listener. You’ll learn many tips, strategies, and methods to transform your life, body, and health. Find Out More About Sally Here: @SallyHogshead on Tw

Annie Cushing proudly proclaims her love for data and analytics so much so that she’s even  embraced the nickname Annielytics. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data. She has created a wonderful collection of tools and templates, of which perhaps the best known is her document “Hundreds of Tools for Marketers.” In addition, she’s a frequent speaker at conferences such as Pubcon, MozCon, and SMX. Find Out More About Annie Here: Annielytics.com@Annielytics on Facebook@AnnieCushing on Twitter In This Episode: [01:47] - Annie talks about one of the most frequent problems she sees with analytics, and how this involves Google Analytics leaving the average marketer behind in some ways. [05:28] - We learn about campaign tagging in more depth, and Annie gives a couple examples of  “gotchas” that give many people problems with routing correctly. [10:51] - Annie goes on to explore exactly how devastating the effects of mistakes in campaign tagging can

Today’s guest, Rob Kosberg, has an impressive list of credentials. He’s a two-time international bestselling author who has been featured on ABC, NBC, CBS, Fox, and more -- in addition to having had his own radio show. What he does now is, perhaps, even more interesting: through his company Best Seller Publishing, he offers a revolutionary hybrid ghostwriting system that lets entrepreneurs, coaches, consultants, and other professionals write a book in their authentic voice without doing the writing personally. What’s more, he guarantees that the resulting book will become a bestseller. Find Out More About Rob Here: bestsellerpublishing.org (and bestsellerpublishing.org/apply) robkosberg.comRobKosbergCoaching on Facebook@RobKosberg on Twitter In This Episode: [01:31] - If you don’t have a book, how do you create one? If you do, how do you turn it into a bestseller? In his answer, Rob gives more insight into how his company works and discusses the biggest challenge people have with creating content -- as well