Marketing Speak | Take Your Marketing To The Next Level

On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode. Find Out More About Heidi Here: Krupp Communications Heidi Krupp on LinkedIn Krupp Communications on Instagram @KruppKomm on Twitter @Heidi_Krupp on Twitter In This Episode: [01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message. [03:49] - We learn that Heidi considers herself a strategist, not a publicist. [05:56] - Heidi clarifies the three questions she has just mentioned: Wh