Marketing Speak | Take Your Marketing To The Next Level

Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen. Find Out More About Allen Here: Allen Qu on LinkedInAllen Qu on TwitterNetconcepts Chinaallen@netconcepts.cn In This Episode: [01:24] - Allen talks about what people need to know about optimizing for Baidu. [04:35] - Allen explains that Baidu has generally followed in Google’s footsteps, even in terms of naming their algorithm updates. [05:49] - Why is Baidu so important for the Asian market? In his answer, Allen explains that Baidu is mostly for China, where Google doesn’t work at all. He then lists the other major search engines in China. [07:12] - We learn about optimizing SEO for Baidu versus Sogou. [08:5