Marketing Speak | Take Your Marketing To The Next Level

Today I'm talking with Dustin Mathews. Dustin is the co-founder of Speaking Empire and the co-author (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain  the best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value. Find Out More About Dustin Here: Dustin Mathews @dustinmathews on Twitter Dustin Mathews on LinkedIn In This Episode: [01:24] - What’s the secret sauce for creating a presentation that sells products and services, and has people running to the back of the room with their credit cards to buy what you’re selling? [03:38] - Dustin talks about what makes an offer irresistible instead of just mildly compelling. He explains that he has a nine-point system, and mentions what the first of these points is. [07:00] - Dustin discusses the hot-button close. He of