Marketing Speak | Take Your Marketing To The Next Level

Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer. Find Out More About Jon Here: Jon Schumacher Jon Schumacher on YouTube Jon Schumacher on LinkedIn In This Episode: [01:28] - Are webinars still a secret weapon for the online marketer? [02:59] - Jon talks about the drop in show-up rates over the last few years, comparing live webinars to evergreen webinars. [06:17] - We hear about some of the tools or software that people can use for webinars, whether evergreen or live. [09:07] - Jon talks about the merging process between webinars and live videos. [11:56] - Jon has used EverWebinar a lot and t

Joining me today is the remarkable Justin Rondeau, who’s here to dive into the depths of conversion rate optimization. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business. Justin is a uniquely expert. He’s the leader of the marketing and growth team at DigitalMarketer, which produces the Traffic & Conversion Summit. Find Out More About Justin Here: Justin Rondeau on LinkedIn Justin Rondeau at DigitalMarketer @Jtrondeau on Twitter Justin Rondeau on Facebook In This Episode: [01:09] - Justin jumps straight into talking about testing, discussing when one should use testing and when common sense is enough. [03:36] - For someone who isn’t too familiar with the realm of conversion rate optimization, what are some of the most obvious kinds of basic tests that Justin would recommend that people do? [05:04] - Justin talks about some of the things you could try out with offer tests, such as 14-day or 30-day free trials. Stephan then

Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use. Find Out More About Bond Here: The Ad Strategist @TheAdStrategist on Twitter @theadstrategist on Instagram @bondtourage on Instagram @theadstrategist on Facebook In This Episode: [01:32] - We start out with the topic of strategy. Bond digs into tactics and strategy as they relate to Facebook, and emphasizes the importance of prioritizing strategy over tactics. She and Stephan then joke about clickbait strategies. [03:55] - In discussing the strategic processes she puts her clients through, Bond invites listeners to picture a funnel that’s broken into

Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence. Find Out More About Tim Here: Tim Ash Tim Ash on Facebook Tim Ash on LinkedIn SiteTuners Digital Growth Unleashed In This Episode: [01:13] - Tim starts things off by talking about the best practices and optimization of conversion rate from the evergreen angle. [02:25] - What are the differences between neuromarketing and behavioral economics? [04:32] - Tim discusses how to structure online marketing to take advantage of the human tendency to opt for immediate gratification and discount future pain. [

In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic  expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance. Find Out More About Dawn Here: Dawn Anderson on LinkedIn Dawn Anderson on Search Engine Land @dawnieando on Twitter Dawn Anderson on Facebook In This Episode: [01:09] - Dawn starts off by discussing crawl budget, what it is, and why we care. [03:29] - Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea. [05:46] - Dawn talks about the key areas in which you can emphasize importance in huge websites. [07:07] - Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains. Another proble

Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins. He also manages to charge $100,000 for a full day of coaching. Find Out More About Christian Here: Christian Mickelsen Christian Mickelsen on Facebook Christian Mickelsen on LinkedIn Christian Mickelsen on YouTube @ClientRush on Twitter In This Episode: [01:30] - Christian starts off by talking about his book Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day, and explores some of his previous frustration in trying to get clients. [04:20] - We hear more about Christian’s path after the breakthrough and mindset shift that he has previously mentioned. [07:00] - For the last twelve years, Christian has been focusing on helping coaches get clients. He also reveals how quickly he has helped clients go from zero to six figures, and offer

It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top. Find Out More About Greg Here: ggifford@dealeron.com Greg Gifford on Twitter Greg Gifford on LinkedIn Greg Gifford on Facebook In This Episode: [01:24] - Greg talks about some of the most important signals that people need to be aware of and work into their strategy when it comes to local SEO. [02:47] - Any links will be beneficial, Greg explains, and goes into more depth about getting local links. [04:17] - What are some of counterintuitive or surprising opportunities to get great local links?

Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance. Find Out More About Perry Here: Perry Marshall @PerryMarshall on Twitter Perry Marshall on Wikipedia Perry Marshall on Facebook Perry Marshall on LinkedIn In This Episode: [02:11] - What would be something that would be a big epiphany for a listener who isn’t super into AdWords but is interested in the process? [06:07] - AdWords has been around for almost 16 years, and Perry started using it almost as soon as it came out. [07:19] - Perry points out that you need to pick your battles when it comes to AdWor

Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel. Find Out More About Chris Here: Chris Goward on WiderFunnel Chris Goward on LinkedIn @chrisgoward on Twitter Widerfunnel.com WiderFunnel Blog   In This Episode: [01:16] - Chris begins by taking a moment to explain his framework, called the LIFT Model. [04:04] - Stephan points out BOB (the “big orange button”) as an example of what Chris has been talking about. [04:56] - What does Chris mean when he says that “context matters”? [06:48] - Chris talks about some things that are more important to test than the color of the button. One example is the copy on the button. [08:44] - What are some things one could do to eliminate or

Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner  or expert. Find Out More About Bill Here: Bill Hartzer on LinkedIn Bill Hartzer @bhartzer on Twitter In This Episode: [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits. [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off. [04:09] - Does Bill bother with Bing Webmaster Tools? [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl a

Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts!  There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"! Find Out More About Cliff Here: Podcast Answer Man Cliff Ravenscraft on YouTube @cliffeotc on Twitter cliffeotc on Instagram Cliff Ravenscraft on Facebook In This Episode: [01:30] - How can somebody take their podcast to the next level? Cliff begins answering by explaining how he got started in the podcasting world. [05:12] - Storytelling is the cornerstone of podcasting, Stephan explains. Cliff then shares his thoughts on storytelling and why it’s so important to be yourself in podcasting. [09:17] - Cliff explains why he thin

Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now! Find Out More About Jeff Here: Touchstorm Jeff Martin on LinkedIn @Jeff_Martin on Twitter In This Episode: [01:16] - Jeff talks about the single most important thing to do on YouTube, which is also the hardest thing: consistently getting content out there. [04:47] - Stephan points out that with his podcasts, he has to publish each episode at specific times each week, which is in accordance with what Jeff has been saying. [06:01] - Would Jeff say that subscriber count is a more important metric than view count? [09:10] - Anybody can use Jeff’s tool, Voot, now (compared to the beta, which required an application). [11:22] - Stephan take

Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. He’s also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. Join us to learn about SEO and development to keep your site running smoothly. Find Out More About Patrick Here: Patrick Stox@patrickstox on TwitterPatrick Stox on FacebookPatrick Stox on LinkedIn In This Episode: [02:32] - Patrick talks about the massive size of the IBM website. He then discusses some of the big issues in maintaining a site that big from an SEO perspective. [04:58] - We hear why one should use hreflang tags on their website. [07:05] - What are Patrick’s preferred tools for crawling? [07:44] - Stephan compares building a website without an SEO inv

If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There’s one goal to many customer interactions: to make a sale. Mike's here to help us understand the ins-and-outs of doing just that through site sign-ups! Find Out More About Mike Here: Membership Mastermind The Membership Guys The Membership Guys podcast Member Site Academy @MikeMIMO on Twitter In This Episode: [01:11] - Mike talks about why someone should have a membership site and what some of the benefits are. [02:58] - Is having a membership site beneficial even if you aren’t an authority or expert on something, and your business is based on e-commerce instead? [06:39] - Mike discusses a subscription-based product based on podcasts and discusses the value that it provides. He and Stephan then dig more deep

I'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others. Find Out More About Doug Here: Doug Allen Doug Allen on LinkedIn Doug Allen on Amazon In This Episode: [01:42] - Doug starts things off by sharing the history of how he became someone who helps others by running masterminds. [04:34] - Was Doug doing Facebook ads as well, or just AdWords? [06:34] - Stephan clarifies what Doug has been saying, and then Doug elaborates. Stephan discusses a study done in Israel involving parents turning up late to pick up their kids. [09:50] - Doug shares a case study about his mastermind, explaining why his video was compelling. [12:32] - We hear about one of the things that Doug tau

Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. He has written some of the most influential financial books of all time, including Creating Wealth, Nothing Down, Multiple Streams of Income, and the One Minute Millionaire. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him). Find Out More About Robert Here: robertallen.com robertgallen.com connect@robertallen.com @OfficialRobertGAllen on Facebook @BestSellerBob on Twitter bestseller_bob on Instagram In This Episode: [01:21] - Robert has written eleven books so far and has ten more in him, he says. He also addresses which book he’s most proud of, and how he ended up getting his first book deal. [06:14] - Stephan takes a moment to share the story of how he got started in his business while in grad school for a completely unrelated subject. [09:13] - Behind the scenes of most success stories, you’ll see someone doing something out of the ord

Matthew Kimberley is the founder of The School for Selling and the creator of the Principles of Professional Persuasion. His first book, How to Get a Grip, sold over 50,000 copies. We’ll go into depth about sales strategies, various tools that can help at various stages of the sales process, and why having great sales technique is so important. Find Out More About Matthew Here: matthewkimberley.com @mjkimberley on Twitter @matthewkimberly on Facebook Matthew Kimberley on LinkedIn The School for Selling  In This Episode: [00:56] - What does Matthew wish that marketers knew about selling? [03:21] - Matthew talks about what he does when he goes into a client organization and teaches their sales team, discussing the importance of discipline and structure. [07:03] - We hear about how a business owner can help position a salesperson to be on a level playing field with a prospect. [08:43] - Scripts work to a degree, Matthew says, but they have problems. [14:14] - Matthew talks about how he optimizes his sales sy

Troy Dean is the cofounder of WP Elevation, an online program and community designed specifically for WordPress consultants. He’s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. Troy will be sharing his tips and insights into how you can achieve amazing results.   Find Out More About Troy Here: Troydean.com.au WP Elevation Troy Dean on Facebook @troydean on Twitter Troy Dean on LinkedIn In This Episode: [03:12] - Stephan talks about the business he built and explains that the reason he couldn’t sell it was that he was inextricably linked to the businesses and no one wanted to buy it without him. [04:40] - How do you introduce scale into a business that is normally trading time for money? [08:16] - Troy talks about launches for online courses, which he says are bedazzling and blinding for many people. [13:31] - We hear about how Troy’s launch strategy is similar to, and differs from, Jeff Walker’s strategy. [16

Today's show features Melodie Moore. She's the founder of Business Tech Ninjas, a company that specializes in creating membership sites. We’ll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We’ll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more. Find Out More About Melodie Here: Business Tech Ninjas @Melodiem47 on Twitter Melodie Moore on LinkedIn melodie@businesstechninjas.com In This Episode: [01:10] - Let’s talk about systems! Melodie offers some of her best tips for avoiding mistakes and mishaps with scaling and growth in terms of systems. She then describes her auditing process. [05:23] - One of the most common and effective things that Melodie does for recurring monthly memberships is a feature welcome, she explains. [06:30] - Is Memberium the best tool for running a membership site? Melodie and Stephan discuss various options. [11:06] - Melodie strongly recommends starting small and proving y