Marketing Speak | Take Your Marketing To The Next Level

Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. Find Out More About Matt Here: Diggity Marketing@mattdiggityseo on TwitterMatt Diggity on YouTubeMatt Diggity on LinkedIn In This Episode: [01:01] - The conversation starts off in an unusual way: with a discussion of Matt’s last name. “Diggity” is a pen name, he explains, and talks about where he came up with it. [02:45] - Matt talks about how he got to know Alex Becker. [04:05] - We learn that Matt considers white hat, black hat, and grey hat to be all in the eye of the beholder. He also describes his history in black hat, grey hat, and white hat SEO. [07:41] -

Today’s guest is Mikael Yang, the cofounder and CEO of ManyChat. This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I’m proud to add that I’m one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He’ll explain why it’s such a valuable marketing avenue and how best to take advantage of this opportunity to streamline communication with customers. Find Out More About Mikael Here: Mikael Yang on LinkedIn Mikael Yang on Facebook @mikedyang on Twitter ManyChat In This Episode: [01:25] - What is it about the Messenger platform that makes it so ideal for marketing? [06:52] - Email as an industry is still growing despite all the negative decisions on how the system would work, Mikael points out. [07:31] - Mikael talks about why we aren’t seeing the same sort of marketing on WhatsApp as on Messenger. [09:39] - We learn about why Messenger is a better marketing platform than SMS or texting. [12:22]

Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire. We talk about new tools, smart tactics, and how data driven design is the future of digital marketing. Find Out More About Brian Here: Conversion SciencesBrian Massey on LinkedIn@bmassey on TwitterBrian Massey on FacebookYour Customer Creation Equation In This Episode: [01:29] How Brian began in the conversion world. He is a computer programmer by training, but he was drawn to sales. [02:06] He got involved with semiconductor sales after college. He then moved to coding and started his own business in the 90s. [02:33] This w

If you’re ready to scale your e-commerce business all the way up to eight figures, this conversation with Gary Nealon is perfect for you! Gary is a serial entrepreneur who founded two multi-million dollar businesses, one of which landed on the Inc. 5000 list five years in a row. Seeing inefficiencies in other companies convinced him that he could do it himself, so he liquidated everything he had and bought a business in the dollar store niche. In our conversation, you’ll learn about his journey from bankruptcy all the way to $40 million in revenue. Find Out More About Gary Here: Gary NealonGary Nealon on LinkedInGary Nealon on TwitterGary Nealon on Facebook In This Episode: [01:13] - Gary starts off the conversation by talking about how he got to where he is now, and how he ended up in a cabinet business. [03:41] - Is Gary still involved with the cabinet business? [04:18] - We hear about Gary’s experience with being on the Inc. 5000 list, what the list has brought him, and what inspired him to apply. [06:25]

John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He’s also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you’ll expand your creativity and find ideas that will make you stand out from the crowd. Find Out More About John Here: John JantschDuct Tape MarketingJohn Jantsch on TwitterJohn Jantsch on LinkedInJohn Jantsch on FacebookDuct Tape Marketing on FacebookDuct Tape Marketing Consultant Network In This Episode: [01:07] - John talks about the origin story of Duct Tape Marketing. [03:20] - Stephan shares a story about an expression he learned in New Zealand, which relates to the idea of duct tape. [04:19] - What is the Duct Tape Marketing System? [07:17] - A good strategy is just as much about what not to do as about what to do, Jo

Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. She’s an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or aren’t sure how to monetize your expertise, this is the episode for you! Find Out More About Megan Here: Megan HarrisonMegan Harrison on FacebookMegan Harrison Consulting on FacebookMegan Harrison on YouTubeMegan Harrison on Instagram In This Episode: [01:03] - How did Megan end up getting into the online course space? She answers, then talks about how many courses she has now, and how many clients she’s worked with. [02:58] - Megan talks about the two different sides of her business. [05:08] - Does Megan have certification w

Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others.  In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We’ll talk about why it’s so important to be a strong leader, the role of webinars in the sales process, the different kinds of “yes” you might hear, and much more. Find Out More About Kelly Here: Kelly FidelKelly Fidel on LinkedInKelly Fidel on FacebookKelly Fidel on TwitterNo Glass Ceiling In This Episode: [02:02] - Kelly starts with the concept of high-ticket selling being much higher than people’s mental thermostat is often set to. [05:08] - We hear about Kelly’s evolution into closing increasingly large deals, and her first experience in sales as a child. [08:49] - The biggest single deal that Kelly has ever done was $1 billion, and took a year to complete. [11:13] - When Kelly is selling deals that are d

David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter In This Episode: [01:17] - David launches off the episode by talking about why he wrote his new book. [03:51] - Does Metcalfe’s Law come into play in the science of networking? [06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking. [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties. [11:58] - The best-practice idea in sales of maintaining

Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations! Find Out More About Pat Here: Pat QuinnPat Quinn on LinkedInAdvance Your Reachpat@advanceyourreach.com In This Episode: [01:11] - Pat starts things off by talking about how to be a better speaker, and some of the biggest screw-ups he’s seen. [03:59] - We hear about how you can know when you’re on the right track. [06:13] - It’s a lot harder to sell someone a solution if you first have to convince them that there’s a problem, Pat points out. [11:03] - Stephan explores a connection between what Pat

Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club. Find Out More About Rick Here: Rick Mulready Rick Mulready on Facebook Rick Mulready on Twitter Rick Mulready on LinkedIn The Art of Paid Traffic podcast The ROI Club In This Episode: [01:03] - Rick talks about the fundamentals of Facebook advertising, pointing out that many people need to focus more on this topic. He then digs into the role of split testing in Facebook advertising. [03:28] - Is boosting posts a total waste of money, or is it better than nothing? [08:00] - Rick talks about how important the image in the ad is, and points out that it’s the first

On this episode, I’m joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He’s also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial internet entrepreneur and black hat SEO. Together, they are the co-creators of BookTrades Biz. If you’re ready to learn how to build an internet empire from anywhere in the world, this is the episode for you! Find Out More About Jon and Luke Here: BookTrades Biz Jon Shugart Jon Shugart on Twitter Jon Shugart on Facebook Jon Shugart on LinkedIn Luke Sample Luke Sample on Facebook Luke Sample on LinkedIn In This Episode: [02:02] - Jon and Luke talk about arbitrage as a revenue model and how it compares to affiliate marketing. [05:21] - Arbitrage has been around for a long time as far as the internet is concerned, Steph

Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction.   Find Out More About Joost Here: Joost de Valk on Twitter Joost de Valk on LinkedIn Yoast In This Episode: [01:30] - Joost starts things off by talking about the best ways to maximise Yoast’s potential for SEO. He then talks more about readability and what it means. [04:00] - What are examples of some of the actionable feedback that Joost has been talking about? [07:21] - As algorithms dive into our copy more and more, they have a hard time digesting text that is hard to read. This means that easy-to-re

Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income. Find Out More About Natalie Here: BizChix Natalie Eckdahl on LinkedIn @bizchixpodcast on Twitter Biz Chix on Facebook In This Episode: [01:23] - Natalie starts things off by talking about game changers that have transformed her business from a marketing and sales perspective. [03:03] - Does Natalie worry that she might lose control of her community on Facebook, since it’s not on her own site? [05:42] - People are on Facebook, so that’s the most effective way for them to communicate, Natalie points out. [07:46] - We hear about how the women who atte

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive. Find Out More About Clare Here: Clare McDermott on LinkedIn Mantis Research   In This Episode: [01:11] - Clare talks about content marketing and her experience as a chief editor at Chief Content Officer Magazine. [04:06] - When does Clare think that content marketing as a discipline began? [07:20] - Clare digs what demand generation is, and how it differs from content marketing. In response, Stephan shares a quick story to see whether it would fit Clare’s definition of demand gener

If you know how to chase and catch customers or clients, but aren’t really sure what to do once you’ve caught them, you’ll want to listen to today’s conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer. Find Out More About Joey Here: joey@joeycoleman.comJoeycoleman.com @thejoeycoleman on TwitterJoey Coleman on LinkedInNever Lose a Customer Again by Joey Coleman In This Episode: [01:51] - Joey talks about the experience of writing his first book, and how it went for him to work with Book in a Box. [06:45] - Stephan points out that it’s rare to be as generous as Joey, and that a lot of people will hold back. [08:55] - Stephan and Joey talk abou

Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he’s also a podcast host, and he’ll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check out this episode whether you’re an ultra-successful business owner, someone considering starting a new business or podcast, or anywhere in between. Find Out More About Brad Here: Bacon Wrapped Business Costanzo Marketing Group @BradCostanzo on Twitter Brad Costanzo on LinkedIn askbrad@baconwrappedbusiness.com In This Episode: [01:28] - Brad talks about web strategy and shares what he discusses at the event where he and Stephan met. [06:28] - Stephan ties what Brad has been saying to the reason why the railroads went out of business. He and Brad then rave about the docuseries The Men Who Built America. [08:17] - The q

Hani Mourra is here today to talk with us about creating great content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more! Find Out More About Hani Here: Hani Mourra @hanimourra on Twitter Hani Mourra on YouTube In This Episode: [00:56] - We learn where Stephan and Hani met. Hani then discusses whether podcasting or video is the future, and how to know whether you’ve created good content. [02:40] - Does Hani solicit feedback through SpeakPipe? [04:00] - Hani talks about whether he listens to any podcasts that use the format that Stephan has been describing. [05:47] - Hani goes back to the topic of surveys, describing how he uses them. He then talks about email lists. [07:58] - Does Hani recommend incentivizing people to fill out the survey? He answers, then h

Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website. Find Out More About Joana Here: Joana Galvao Joana Galvao on Instagram @JGalvaoDesign on Twitter In This Episode: [01:13] - What makes a website really bad, in Joana’s opinion? She answers by also addressing why it’s important for a website to be good. [03:22] - Stephan talks about a popular trend that he’s really sick of because it doesn’t create a great user experience. He and Joana then talk about how long you have before a visitor loses interest, and what you need to convey in that short time. [06:27] - What sort of feeling does Joan

My guest today, Jennifer Diepstraten, is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her own business to multiple six figures, so she definitely walks the talk! In our conversation, she’ll address various aspects of how to command dramatically higher rates for your services. You’ll learn how to identify your quantum benefits, raise rates for your existing clients, and more. Find Out More About Jennifer Here: Jennifer Diepstraten on Facebook Jennifer Diepstraten on LinkedIn Jennifer Diepstraten on Twitter Jennifer Diepstraten on FamilyCo High Ticket Sales Success In This Episode: [01:18] - Why are people shying away from high-ticket selling and going for lower offers? [02:57] - Jennifer takes a moment to talk about all the great things about high-ticket selling, which has a lot to do with the type of clients you get. [05:09] - We hear how Jennifer qualifies potential clients or leads and figures out if they’re right for her. She then shares a story to ill

In this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and other major publications. Find Out More About Laura Here: Laura Roeder MeetEdgar @lkr on Twitter Laura Roeder on LinkedIn Laura Roeder on Facebook In This Episode: [01:08] - Laura talks about what inspired her to create MeetEdgar, as well as explaining what Edgar does and why it’s so important. [03:35] - We hear about reposting or repurposing content across various platforms. [05:57] - What’s Laura’s take on the organic side of Facebook as opposed to the paid side? Her experience is primarily organic, she explains. [07:45] - Laura never uses Facebook profiles for her marketing, she explains, and clarifies that they’re