Marketing Speak | Take Your Marketing To The Next Level

Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire. We talk about new tools, smart tactics, and how data driven design is the future of digital marketing. Find Out More About Brian Here: Conversion SciencesBrian Massey on LinkedIn@bmassey on TwitterBrian Massey on FacebookYour Customer Creation Equation In This Episode: [01:29] How Brian began in the conversion world. He is a computer programmer by training, but he was drawn to sales. [02:06] He got involved with semiconductor sales after college. He then moved to coding and started his own business in the 90s. [02:33] This w