Marketing Speak | Take Your Marketing To The Next Level

David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter In This Episode: [01:17] - David launches off the episode by talking about why he wrote his new book. [03:51] - Does Metcalfe’s Law come into play in the science of networking? [06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking. [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties. [11:58] - The best-practice idea in sales of maintaining