Marketing Speak | Take Your Marketing To The Next Level

Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive. Find Out More About Clare Here: Clare McDermott on LinkedIn Mantis Research   In This Episode: [01:11] - Clare talks about content marketing and her experience as a chief editor at Chief Content Officer Magazine. [04:06] - When does Clare think that content marketing as a discipline began? [07:20] - Clare digs what demand generation is, and how it differs from content marketing. In response, Stephan shares a quick story to see whether it would fit Clare’s definition of demand gener