Marketing Speak | Take Your Marketing To The Next Level
141: Marketing 1-to-1 on Facebook Messenger at Scale with Mikael Yang
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:51:05
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Sinopsis
Today’s guest is Mikael Yang, the cofounder and CEO of ManyChat. This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I’m proud to add that I’m one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He’ll explain why it’s such a valuable marketing avenue and how best to take advantage of this opportunity to streamline communication with customers. Find Out More About Mikael Here: Mikael Yang on LinkedIn Mikael Yang on Facebook @mikedyang on Twitter ManyChat In This Episode: [01:25] - What is it about the Messenger platform that makes it so ideal for marketing? [06:52] - Email as an industry is still growing despite all the negative decisions on how the system would work, Mikael points out. [07:31] - Mikael talks about why we aren’t seeing the same sort of marketing on WhatsApp as on Messenger. [09:39] - We learn about why Messenger is a better marketing platform than SMS or texting. [12:22]