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Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. Find Out More About Matt Here: Diggity Marketing@mattdiggityseo on TwitterMatt Diggity on YouTubeMatt Diggity on LinkedIn In This Episode: [01:01] - The conversation starts off in an unusual way: with a discussion of Matt’s last name. “Diggity” is a pen name, he explains, and talks about where he came up with it. [02:45] - Matt talks about how he got to know Alex Becker. [04:05] - We learn that Matt considers white hat, black hat, and grey hat to be all in the eye of the beholder. He also describes his history in black hat, grey hat, and white hat SEO. [07:41] -