Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

How to leverage podcast guest appearances to build your professional personal brand  In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned.  You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you. And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV. Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blogs, industry publications.

In the last episode (#240), TikTok enthusiast and business owner, BEN CUSACK, and I discussed the power of experimenting on social media, especially around short-form video. The theme for that episode was around 'experimentation', and taking risks on social media. By ‘taking risks’, we're not talking about doing anything stupid on the socials (we're all trying to build professional reputations after all) but really, just letting loose a bit:: Showing more of our authentic selves. Trying new platforms. Experimenting with new technologies. Developing new skills. There are a lot of good things that come with that too: in the case of Ben Cusack, it was all about gaining confidence in front of the camera. I call it adopting a digital media mindset, and it's important for anyone wanting to build a thought leader brand to embrace this philosophy. In this episode, Brendan and I cut loose on all the key elements of my discussion with Ben, including: Tackling TikTokExperimenting with short-form videoMoving to You

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation. If you’re a business owner or a professional expert with years in the trenches and runs on the board, there’s a good chance you might want to get things 100% perfect before publishing anything to social media. It’s this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts. Today’s episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation! By ‘ta

In the last episode (#237), personal branding coach BEC SANDS and I explored the possibilities that come with being a thought leader, or recognised expert, in today's dynamic 'Reputation Economy'. Of course, positioning oneself for personal branding success requires a bit of planning, including an initial focus on clarity and mindset - topics we discussed in that original interview. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Bec Sands interview, pulling out and discussing actionable insights that you can use! Some of the topics covered include: getting out of your comfort zonedealing with limiting beliefsprioritising - and doing - the work requiredestablishing a lifestyle business that enables people to work effectively from anywhere We also recap Bec's story of how she live-streamed every week on Instagram in order to help her overcome her reticence about appearing on camera. ------------------------- Reputation Revolution is brought to you by the **CREDIB

According to the Macmillan dictionary, the Reputation Economy is one in which the reputation of an individual, product or business - as decided by the judgements of others - is their most important asset. We’re all about the individual, here on the Reputation Revolution. We’re talking about the power of the personal brand, folks, and how it’s now the biggest asset we have. The way I look at it: why wouldn’t you want to put your best foot forward? Why wouldn’t you want to influence the perceptions that people have of you? Not in a slimy and fake way, but with authenticity, by adding value and serving others. The possibilities for those individuals who understand the power of reputation, and are able to grow their brand in a genuine way: they’re endless.  But there are roadblocks many of us have. Some people have issues with clarity in how they want to show up in the world. Others have limiting beliefs that hold them back. We can create a pathway for ourselves: we can take control of our professional lives

In the last episode (#236) I chatted with Joyce Ong, founder of Tax Nuggets Academy, about using transparency & fun to cut through the noise on social media. That episode focused on Joyce's story who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story, and she reveals how she went about it in the chat. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Joyce Ong interview, pulling out and discussing actionable insights that you can use! Reputation Revolution is brought to you by the **CREDIBLE AUTHORITY ACADEMY: **GROW YOUR INFLUENCE, CREATE MORE IMPACT! LEARN HOW TO BECOME A CREDIBLE, INFLUENTIAL VOICE IN YOUR INDUSTRY > go to credible authority.com > if you like what we talk about here on the Reputation Revolution, you’ll no doubt be interested in what’s on offer at Credible Authority Academy.

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.  In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and

In the last episode (#234) I chatted with Greg Burgoyne, founder of Course Creators Academy, about productising your knowledge and scaling your impact. That episode - and this one too - is all about extracting the value from the profile and reputation you build, and is spot-on for knowledge entrepreneurs - speakers, coaches, mentors, teachers, consultants and advisors. Even if you run a consulting firm or an agency, listen up folks :) In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Greg Burgoyne interview, pulling out and discussing actionable insights that you can use! Greg and I talked about: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message: there are lot of different ways to productise and sell your knowledge today!) * Delivering online training into enterprise-level organisations * The different types of delivery pla

In this episode we focus on commercialising your personal brand, or what I like to say: extracting value from the profile and reputation you build in the marketplace. I’m talking about course creation specifically - this will be of particular interest to listeners who are consultants, coaches, advisors - who currently trade time for money and are looking at ways to maximise their revenue without killing themselves in the process. My guest today is GREG BURGOYNE from New Zealand. Greg is the founder of the Course Creators Academy; he helps thought leaders and experts (coaches/consultants) unpack their valuable IP and create an offering in order to scale their impact. In the conversation, we touch on a number of topics associated with the process of productising one's knowledge for commercial gain, including: * Cohort-based courses, and the stages involved in launching and delivering them * Self-paced evergreen courses, with or without a community component, plus the hybrid variations (key message:

In the last episode (#232) I chatted with Michelle J. Raymond from Good Trading Co. about LinkedIn Company Pages, and whether they're effective for personal branding purposes. In this episode, content strategist and podcast producer, Brendan Keogh, and I recap the Michelle interview, pulling out and discussing actionable insights that you can use! So much gold coming from my chat with Michelle. Topics we covered in the conversation (and largely further discussed with Brendan):

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis. If you’re running a business - even if you’re a solopreneur and the business is YOU! - LinkedIn becomes perhaps even more important, so you want to be able to get the most out of the platform. If this sounds like you, keep reading (or just start listening to this episode!). So, you have your personal profile buttoned down, but have you thought about setting up a LinkedIn COMPANY PAGE (aka LinkedIn Page, and LinkedIn Business Page)? Wait … whaaat? Like many of us, you’re no doubt busy enough without adding what is effectively another social channel! Hear me out. It might sound counter-intuitive, creating a Company Page if you run a personal brand-based business. I mean, shouldn’t the personal profil

In the last episode (#230) I chatted with Sonja Nisson, from the School of Valuable Content, about unlocking & shaping your ideas through "deep content". In this episode, content strategist and podcast producer, Brendan Keogh, and I  recap the Sonja interview, to go, ahem, deeper into the concept of 'deep content'. Bottom line: Ideas that matter. Caring about what you do: the content you publish, matters! If you're an aspiring thought leader wanting to explore ideas in public and build reputation for your thinking, then you'll really get a lot out of this conversation, plus the previous episode, my interview with Sonja.

To build a credible thought leader brand, you need to be able to unlock, shape and communicate your ideas. One way to do this is by producing 'deep content' that sparks conversation and attracts an audience. Sonja Nisson is an independent brand strategist and content coach from Bristol in the UK. In this episode, Sonja and I get philosophical about creating content that matters. Sonja calls it 'deep content'. Deep content positions you, unequivocally, as the expert in your field, she says. It shows your commitment to your specialist subject.Going above and beyond - not many people will do this, you have the edge.You learn so much by doing it.: your expertise deepens. It leads to other things. Never underestimate the serendipity factor of releasing deep content into the world, Sonja says. Sonja touches on the power of intimacy and vulnerability in your writing, and shares the concept behind producing 'stock and flow' content. Sonja and I also discuss the different examples of deep content, and explain

In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions. Here are some of the sub-topics we riff on: Why humility is a hallmark of a genuine thought leader (and what does this look like in action)Self-awareness: what kind of impact do you want to have in the world?Why it’s important to evolve as a professional (whether expert or thought leader)The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world’ is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophyThe merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn’ (sh

We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus. This is a subject dear to Ashley’s heart, and she has some strong views on it! Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here. She unpacks the framework and its four pillars: CredibilityProfileProlificDepth of Ideas Semantics, or not? While the whole ‘ expert vs thought leader’ debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter. Talking points include: Old school thought leader vs the ‘new’ thought leaderHow some businesses approach thought leadership (badly) - looking at you SaaS com

In the last episode, I chatted with Oscar Trimboli about his personal brand journey, and how he has built a sustainable international business off the back of his professional profile and reputation. In this episode, I get together with content strategist Brendan Keogh to dissect that interview, and unpack various key aspects of what Oscar shared (and he shared a lot of gold!). If you listened to Oscar's story and found what he had to say interesting, I think you'll find this particular episode informative as Brendan and I recount our top takeaways. Oscar's story is a good one. If you're wanting to build a personal brand-based enterprise, episode #226 is required listening! >>> DID YOU KNOW I PUBLISH AN EMAIL NEWSLETTER, ALSO CALLED REPUTATION REVOLUTION? You can check it out (and subscribe) here!

Wow, this is one heck of an episode! If you listen to this podcast, even if it's only every now and then, I bet you're probably interested in how you can build your personal brand in a sustainable way so you can take advantage of the myriad opportunities that come with being an active participant in today's 'Reputation Economy'. My guest today has done exactly this and is indeed an active participant in today's 'Reputation Economy'! He has, over time, built a global profile and reputation as one of the world's leading listening experts. His name is Oscar Trimboli, he lives in Sydney, and this is his story. Oscar helps leaders and professionals discover the hidden key to better communication. He is passionate about using the gift of listening to bring positive change in homes, workplaces and cultures around the world. Of note, Oscar is an author, host of the Apple award-winning podcast Deep Listening, and a sought-after keynote speaker. In this conversation, Oscar tells his personal brand story, includ

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work. As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch, by pitch ... by pitch. Quality over quantity. Having a publicist or media relations representative doing it on your behalf can help, but it costs money to do it properly, given the amount of man-hours required to do the job properly. But there is another method you can employ. Press releases. To be more specific: press release distribution at scale. Now, coming from the PR world, the press release has its fair share of critics. Indeed, some even claim that t

Jerry Seinfeld once quipped: “According to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.” We are always presenting ourselves, our story and our ideas, whether we’re speaking on-stage or at a meet-up, in boardroom meetings, in our video content, and podcast interviews. But for many of us, it's not something we like doing, while others don't mind speaking in public, but they make a hash of it because they're not prepared, and they don't necessarily take their audience into consideration. Let's cut to the chase: Building a thought leader brand often will require you to communicate your message from multiple platforms. Not only is it a powerful proposition, but it's also a privilege to be able to present to an audience, whether virtually, in-person on-stage, or via our content (webinars, videos, podcasts, etc). This is t

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising. Paid media takes many guises in the digital world. To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing. They are: Melinda Samson, founder of Click-Winning ContentKym Wallis, founder of the Higher Ranking digital agencyMyles Harris, independent Facebook ads and social media advertising specialist. It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including: Facebook/Instagram (Meta) advertisingGoogle ads/p