Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

232: How to build your personal brand using LinkedIn Company Pages, with Michelle J. Raymond, Good Trading Co.

Informações:

Sinopsis

If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), but you at least have a personal profile and probably are publishing content on a regular/semi-regular basis. If you’re running a business - even if you’re a solopreneur and the business is YOU! - LinkedIn becomes perhaps even more important, so you want to be able to get the most out of the platform. If this sounds like you, keep reading (or just start listening to this episode!). So, you have your personal profile buttoned down, but have you thought about setting up a LinkedIn COMPANY PAGE (aka LinkedIn Page, and LinkedIn Business Page)? Wait … whaaat? Like many of us, you’re no doubt busy enough without adding what is effectively another social channel! Hear me out. It might sound counter-intuitive, creating a Company Page if you run a personal brand-based business. I mean, shouldn’t the personal profil