Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

What does it take for a 45-year-old professional to build a following on TikTok of over 190,000, with 10M 'likes' of his videos? HINT: Letting go of perfection and adopting a 'digital media mindset'. Let's face it, it takes time, effort and planning to build a professional personal brand that people know, trust and respect. But sometimes, we over-think things. We get stuck inside our own heads when it comes to creating content and using social media to build our profile and our reputation. If you’re a business owner or a professional expert with years in the trenches and runs on the board, there’s a good chance you might want to get things 100% perfect before publishing anything to social media. It’s this pursuit of perfection: this over-thinking things around content creation, that might be holding you back and therefore, stunting your PR and personal branding efforts. Today’s episode theme is around 'experimentation', and taking risks on social media. BEWARE: It's a wide-ranging conversation! By ‘ta