Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

236: Liberated on LinkedIn: How Joyce Ong uses transparency & fun to cut through the noise

Informações:

Sinopsis

We hear a lot today about building our personal brand on social media, about the need to be open and transparent online … not to mention that well-worn word — authentic!  How do we stand out on social media - especially LinkedIn, which as we all know, is a ‘professional’ network, where showing up as your real self can be difficult for many people. Yet, we also know that dropping the veneer, getting out amongst it, taking people behind the scenes of your business or professional life - showing your personality and bringing your whole self to LinkedIn especially: this can work wonders in terms of building a profile and getting people to take notice of who you are, what you do and what you stand for: all hallmarks of professional personal branding.  In this episode, we hear from Joyce Ong who, from pretty much scratch, has gone from zero-to-hero in terms of her LinkedIn presence. It’s a great story! Joyce is co-founder of TAX NUGGETS ACADEMY, which produces bite-sized training videos for SME accountants and