Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

If you want to 'crack' the media on a decent scale, you need leverage. Generating editorial exposure in traditional media outlets such as newspapers, magazines, radio and television can do wonders for your personal profile and reputation. But it can be a tough gig. It needs to be approached strategically, and requires a fair bit of unrelenting 'grunt' work. As a general rule, for entrepreneurs, experts and thought leaders - the best way to go is pitching your story idea to a specific (and relevant) journalist, editor or broadcast producer. Pitch, by pitch ... by pitch. Quality over quantity. Having a publicist or media relations representative doing it on your behalf can help, but it costs money to do it properly, given the amount of man-hours required to do the job properly. But there is another method you can employ. Press releases. To be more specific: press release distribution at scale. Now, coming from the PR world, the press release has its fair share of critics. Indeed, some even claim that t