Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

How to leverage podcast guest appearances to build your professional personal brand  In this week's show we zero in on earned media, with particular emphasis on podcasts, or more specifically, being a guest on other people's podcasts. Earned media is a term often used by PR folks. In essence, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. Whether you've built your personal brand so well that media outlets are coming to you, or you're putting in the time and effort to pitch your story to the media outlets: it's still earned.  You've earned the right for that media channel to quote you, to cover your story, to publish an interview with you. And by media, we're talking about the whole gamut here baby: at the top end, you're looking at Tier 1 media outlets such as national and metro newspapers and magazines, commercial radio and TV. Then there are what you'd call Tier 2 media - vertical magazine titles, mainstream blogs, industry publications.