Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth? In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life. Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you. With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable. Key insights from the conversation: The power of grace and self-compassion in professional lifeWhy energy management trumps time managementThe role of AI and automation in creating space for creativity and restThe importance of movement and play in maintaining mental agilityHow to navigate work-life balance with wisdom gained from decades of experien

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself. In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy. Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design. Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life. Together,

Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone! In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind. Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan. Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape. Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his

In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond. Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable personal brand in the so-called “third chapter” of their careers. Judy shares her powerful personal story - from facing depression and feeling out of place as a young woman, to discovering her purpose through creativity, business, and brand strategy. Together, Trevor and Judy unpack the importance of embracing your unique twist, reconnecting with your values, and getting comfortable with being a “unicorn”—someone who dares to be different in a world that often rewards blending in. You’ll get practical tips on how to bring out your individuality, what it means to infuse your brand with real soul, and why your past experiences are the raw material for your finest work. Judy also pulls back the curtain on her proces

Welcome to Season 10 of the CRANK THE 3RD podcast! In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50. As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career. Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals. Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life. From exploring advisory and board roles, consulting, and mentoring, to actionable strategies fo

As someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career? In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story. Carmen shares her journey from being a shy child to a trained actor to now, where she is helping individuals transform high-stakes presentations into unforgettable performances. Key Discussion Points: Carmen’s Background: She talks about her early career in retail leadership and her formal training in acting, which helped her excel in speaking and coaching roles.Professional Speaking Landscape: Carmen and Trevor explore the shifting dynamics in professional speaking post-pandemic, emphasising the blend of in-person, virtual, and hybrid events.The Role of AI: Carmen discusses how AI can generate speeches but emphasises the irreplaceable nature of human connection and quality in speaking engagements.Strategies for Engagi

In this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast. Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more fulfilling lives. Throughout their conversation, Paul shares insights into his personal journey of self-discovery and how it led to the creation of his podcast. He discusses the lack of resources available for men during the midlife transition and how the Middle Man podcast aims to fill that gap by covering topics such as mental health, physical wellness, and modern masculinity. Trevor and Paul dive into the importance of understanding one's purpose and passion, especially in midlife. Paul reflects on overcoming depression and the feeling of being directionless, leading him to start the podcast as an experiment. The episode also touches on how societal changes and the redefinition of masculinity impact men today.

In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals. But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities? This is the theme of this fascinating conversation with Mark Schaefer, a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World. Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape. At the heart of Mark's philosophy is the concept of being audacious. But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work. Mark defines audacity as "something that creates a moment

Are you feeling stuck in your corporate career, yearning for a change that aligns with your passions? Karen Muldoon's journey from tech executive to functional nutrition practitioner might just be the inspiration you need! In this episode, I sit down with Karen to explore her transition from a successful 30-year career in the corporate world to launching her own business focused on helping professional women navigate menopause. We discuss the challenges, triumphs, and valuable lessons learned along the way. Embracing a new path Karen shares insights on: The moment she realised it was time for a career changeHow her personal health journey sparked a new passionThe importance of continuous learning and investing in yourself Building a business from scratch We delve into: The process of choosing the right educational programStrategies for launching an online business, including the use of social media advertisingThe power of community and creating a safe space for clients Overcoming challenges and se

Are you struggling to articulate your unique value proposition after decades of professional experience? You're not alone. Many seasoned entrepreneurs and business leaders find themselves grappling with the "curse of knowledge" - having so much expertise that it becomes challenging to communicate their core offering clearly. In this episode, I sit down with global credibility expert and executive coach Mitchell Levy to explore the power of clarity and credibility for over-50 entrepreneurs and professionals. We delve into the importance of honing your message and positioning yourself effectively in today's fast-paced business landscape. Unlocking the Power of Clarity Mitchell shares insights on: The concept of a Customer Point of Possibilities (CPOP) and how to craft one in under 10 wordsWhy casting a wide net in business often backfires, and the benefits of "picking a lane"Strategies for aligning your business offerings with your personal brand Building Credibility in the Digital Age We also explore

Are you a seasoned professional feeling the pressure to stay relevant in today's rapidly changing business landscape? You're not alone. As someone with decades of experience under your belt, you've accumulated a wealth of knowledge, skills, and wisdom. But in a world where technology evolves at breakneck speed and AI is reshaping industries, how do you leverage your expertise while staying current? ___________________ This episode is a little different. The key message is the importance for business owners and professionals aged 50 and over to stay relevant by keeping up with technology, particularly AI. To bring this idea to life, I've created a recap of a previous interview with Valerie Khoo, who I've dubbed the 'Queen of Reinvention'. This recap, generated by Google NotebookLM, will really bring home to you the power of AI in action, as it pertains to content creation. In addition, you get to listen to key take-outs from my chat with Valerie (episode 288 - What successful professional reinventio

This episode is for anyone who's closing in on 50 years of age, or maybe you're older but your professional purpose still eludes you. Perhaps you've been running a business for ages but you want to extend your entrepreneurial boundaries and pivot into doing something different, something that is more interesting and meaningful than what you're doing currently? If so, you're going to love this conversation with Mark Masters, founder of You Are The Media, as we discuss his journey of discovering purpose through continuous effort. Mark's story is a testament to the power of persistence, as he shares how a side project evolved into a thriving community-driven business. Mark takes us through his transformation from running a small but traditional marketing and advertising agency to building a fully sustainable marketing learning community called You Are The Media. He emphasises the importance of finding your voice and choosing yourself, rather than waiting for opportunities to come knocking. Evolution of a

Transitioning from a corporate career to entrepreneurship can be daunting, especially when you're in your early 50s and have been handed a 'pink slip' from your employer of two decades. But for Graham White, this leap became an opportunity to reinvent his professional life and create a thriving solo communications consulting practice.. In this episode, Graham shares his journey from being a seasoned PR executive to launching his own business at 53. He offers valuable insights for professionals considering a similar path, emphasising the importance of self-belief, strategic planning, and leveraging decades of experience. Key takeaways from Graham's entrepreneurial journey: Embrace change: Sometimes, unexpected career shifts can lead to new opportunities for growth and fulfillment.Leverage your network: Tap into professional relationships built over the years to find clients and collaborators.Start lean: Keep overheads low and focus on delivering value to clients from day one.Find your niche: Specialise

Thank you for listening to CRANK THE 3RD - in this quick solo edition, I recap the episodes published since relaunching the podcast, previously known as 'Reputation Revolution'. Catch you in the next episode!

Look up the word 'eclectic' in the dictionary and there will be a picture there of this week's guest - her name is Valerie Khoo, and when it comes to professional evolution, Valerie is the Queen of Reinvention! Valerie has who has successfully navigated careers in accounting, PR, journalism, public speaking, entrepreneurship, and the visual arts. She’s a published author and the founder of the Australian Writers' Centre, which has trained over 100,000 students worldwide since opening its doors in 2005. Valerie also hosts the popular podcast - So You Want to be a Writer - which has over three million downloads - and, if that wasn’t enough, she was for several years the curator of Sydney's Lunar Festival, which is one of the city's major arts and cultural events. Valerie’s creative journey took an unexpected turn when she picked up a paintbrush and discovered her passion for visual art. If you’re keen to better understand what it takes to reinvent yourself professionally - perhaps you’re keen to get out o

Welcome to the belief and conviction episode of Crank The 3rd! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be. Or, in the words of this week's guest, they're not living a "10 out of 10 life". So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers! Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues. Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!). Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets

In this episode, I chat with Jackie Goddard, founder of Power to Speak, a coaching business focused on helping individuals, particularly authors and entrepreneurs, communicate confidently and effectively. Jackie emphasises the importance of owning one’s story and voice, overcoming fears of public speaking, and the transformative power of storytelling. Through her experiences, she illustrates how vulnerability and authenticity can enhance connection and engagement in both personal and professional realms. Jackie highlights the value of experimentation, risk-taking, and continuous learning in building a successful business and personal brand. She also embraces change, and discusses the significance of stepping out of comfort zones, trying new things, and adapting to changing circumstances. QUOTABLE QUOTES: “If you don’t believe it, the audience won’t believe it either.”- JACKIE “There is no failure, only feedback.”- JACKIE  “Done is better than perfect.”- JACKIE “If you don’t believe what you’re d

Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance.  Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges. The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging. He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments. Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity. KEY TIME-STAMPED MOMENTS: 02:

Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD! In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on. About the 'new' podcast: CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it! You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking: “What next?” ... Do I continue with, sell, or downsize my business?Do I pivot my career so I can focus on doing something more meaningful?Do I adopt a portfolio approach to my work and build out numerous streams of income?Do I wind back my workload and develop a side-hustle around one of my passions?Do I take the plunge and move to another country altogether and work

In this week's episode, we expand on the idea of taking your personal brand global. And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows. Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood! As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE) Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show. Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond dom