Sinopsis
For professional experts and aspiring thought leaders - join Trevor Young aka 'The PR Warrior' as he explores how motivated individuals can strategically build visibility, influence and trust in today's reputation economy.
Episodios
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262: [RECAP] Trevor & Brendan dissect the Joanna Penn interview about personal brand evolution
03/05/2023 Duración: 24minLast week's episode (#261) featured Joanna Penn, New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this podcast! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. IN THIS EPISODE, I get together with marketing strategist and podcast producer - Brendan Keogh - to recap my interview with Joanna. Lots of insights and key takeaways discussed!
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261: Staying ahead of the game - how Joanna Penn continues to evolve her professional personal brand
26/04/2023 Duración: 46minI'm really excited to bring you today's episode featuring Joanna Penn aka 'The Creative Penn'. Joanna is a New York Times and USA Today best-selling fiction author (as JF Penn), nonfiction author, longtime podcaster, and someone who I think embodies everything we talk about on this show! And when I say everything, I mean everything! For 14 years, Joanna has blazed a trail, not just in the world of independent publishing, but also in the way she's built her personal brand on a global basis. That she's managed to continually evolve both professionally and creatively is testament to her mindset and attitude, her commitment to lifelong learning, and her willingness to experiment in public and share the lessons along the way. Joanna is a genuine credible authority in her field. She's both a domain expert and bona fide thought leader. She has built a loyal global audience via her podcast and YouTube channel; she's active on social media, as well as in-demand as a public speaker. Joanna's story is an ins
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260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brand
19/04/2023 Duración: 36minI've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego. I must admit, I get a bit fired up during this conversation: "It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if you are running a business, if you're a leader. And even if you're an employee who's on the rise, you know, and you've got aspirations and ambition ... that's when you want to be getting into these things, and, understanding how you can develop that reputation and build strategic visibility. It's not about being everywhere. It's being in the right channels, in front of the right audience, with the right message and story." ********** Let's connect on Twitter (@trevoryoung) or LinkedIn and continue the co
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259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneur
12/04/2023 Duración: 57minAs a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don’t want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful e
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258: The Creativity Episode - Paving our own path to creative expression, with Dr Marion Piper
05/04/2023 Duración: 48minWhen we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the set? Maybe someone who works as a 'Creative' in an ad agency? A copywriter ... a graphic designer ... or anyone else who works in a so-called creative industry. Well, that would be a simplistic, one-dimensional view of creativity, but it's a common one, reinforced time and time again by the media. I've worked alongside countless people over the journey who would consider themselves creative, but I didn't find them that inspiring, or indeed, that creative! Conversely, some of the most creative people I've met have been entrepreneurs and business professionals who are naturally curious and who always seem to have a wellspring of interesting thoughts and ideas at the ready. So in other words, you don't have to be working in a creative industry, to be a creative person! Indeed, to be effective in business today, especially w
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257: What's your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
29/03/2023 Duración: 50minWow, what a fun interview with so much gold from holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their voice. Initial focus of our chat is all around TikTok, and how the channel is really working for Sally's personal brand. Sally has been on TikTok for a few years now and has amassed nearly 350,000 followers and 4.4M 'likes' of her videos. But we broaden the conversation into using voice as an expression of oneself, and how to use it strategically across social media, and the 'virtual stage' generally. As Sally says: "Nobody ever changed the world by staying quiet!" So, if you want to know more about TikTok and how it can work for your brand and your business - along with short-form video and voice more broadly - you'll get a lot of value from this episode! It's a very free-flowing and energetic chat. I hope you enjoy it. Let's hear from Sally now!
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256: [RECAP] Trevor & Brendan dissect the Richard van der Blom interview about the LinkedIn algorithm
22/03/2023 Duración: 41minI've invited content strategist and podcast producer Brendan Keogh back on to the show to help me recap a previous interview I recorded with LinkedIn expert, Richard van der Blom. My interview with Richard was all around 'unlocking the LinkedIn algorithm', as we delved into his recently-released, well-researched LINKEDIN ALGORITHM REPORT. Richard shared so many insights and tips (in episode 254), so it was terrific to sit down with Brendan to dig deeper into topics raised in that interview. We also riff on another previous episode (#255) all around building your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond. Lots and lots of LinkedIn gold folks - I hope you enjoy it!
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255: The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
15/03/2023 Duración: 51minIn this episode, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth. Michelle and Michelle met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. This is a fun and informative chat! We get the nitty-gritty on why and how Michelle and Michelle wrote the book - plus they dig into topics such as: the importance of mindset when building your presence on LinkedInhow to start strong by getting your branding foundations rightwhat both Michelles learned while writing the bookthe multiplier effect that co
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254: Unlocking the LinkedIn algorithm with Richard van der Blom
08/03/2023 Duración: 52minIf you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications armoury. No doubt you are already on the platform ... but are you using it well? Are you putting in the requisite effort to gain the benefits in terms of building your brand, positioning yourself as a thought leader, developing relationships ... and even generating new business leads? Whether the answer is "yes" or "no", I think you'll get heaps out of this podcast interview. LinkedIn has undergone - and continues to undergo - significant change. It may have been a latecomer to the social media ball in terms of user experience, uptake and usage - the ugly duckling, as it were - but LinkedIn has certainly transformed into something of a social swan! My guest today comes to us from Valencia in Spain: his name is Richard van der Blom, and he's a world-renowned expert on LinkedIn, and in particular, its alg
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253: Digging deeper into community with Mark Masters (a recap of the Mark Schaefer interview)
01/03/2023 Duración: 48minIn this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'. [ Check out episode 252: The power of community with best-selling author, Mark Schaefer ] Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally). Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own. Mark also operates a consulting business - called We Are The Media - in tandem with YATM. This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'com
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252: The power of community with best-selling author, Mark Schaefer
22/02/2023 Duración: 53minLet's face it ... It's pretty damn tough running a business today, getting your name out there and connecting with clients and customers, and the people who influence them - especially if you lack a sizeable budget to do so. Traditional advertising is rarely effective these days and is out of reach for most small business owners anyway, while many default digital marketing tactics no longer seem to work as well as they used to. But there is a way through for those entrepreneurs who are willing to explore some new ideas while at the same time be respectful as to how they show up in the marketplace. At the Reputation Revolution, we're all about building a sustainable base of communications for our professional personal brand which, for many of us, also adds considerable weight to the overall marketing of our businesses. In many cases, we ARE the business. We look at strategic PR and communications and all that entails, including content creation for our owned media channels, we cover social media of cours
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251: Embracing Web3: Personal branding in the Metaverse with Mitch Jackson
15/02/2023 Duración: 01h02minWeb3 - the Metaverse - virtual reality, NFTs, AI, Blockchain - and let's not forget crypto and digital wallets. You've heard the terms, but what do they all mean? How do they relate to one another? And, importantly, when it comes to building a professional personal brand - growing your profile and enhancing your reputation in the marketplace: what role can Web3 and the Metaverse play in all of this? You'll want to tune into this episode because we have a genuine expert in the space to guide us through the Web3 jungle: his name is Mitch Jackson, he's an award-winning litigation lawyer from California who is renowned for being ahead of the pack when it comes to social media and digital marketing ... and now, Web3 and the metaverse. Mitch also runs a consultancy called ManeuVR, which shows creators, entrepreneurs, and business owners how to leverage web3 and the metaverse to create unique brands, new opportunities, and drive additional lanes of revenue. He has recently published a book with his son Garrett
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250: We're back! Special episode - ideas, tips and advice from 17 experts & thought leaders
08/02/2023 Duración: 01h14minIn this opening episode for Season 7 - our 250th no less! - we have something special in store for you
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249: Season 6 Finale - Heaps of personal branding tips, advice and insights - what did you miss? #BumperEpisode
31/12/2022 Duración: 01h20minWelcome to the finale to season 6 of the Reputation Revolution podcast. In this special bumper episode, we recap our wonderful guests and play sound-bites of their interviews. Expect stories, lessons, tips and advice from people who are in the trenches and are out there building, or helping others build, their professional personal brand. If this is the first episode you're listening to, lucky you, you'll get a really good flavour for what we cover here on the show. If you're a regular listener, get ready to be reminded of some of the highlights of the season; maybe you missed some guests and this might prompt you to go back and listen to those episodes for the first time, or perhaps you caught them initially and will be motivated to check back and listen to a particular episode again. Either/or, this is an all-encompassing episode featuring a lot of insights and ideas in one self-contained package: I hope you enjoy it. Topics touched on include: Personal brand vs business brandHow to grow your p
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248: From 'safe & soft' to doing the hard things - How brand strategist Mark Drager built a YouTube show generating 4M views
20/12/2022 Duración: 01h24sOne of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity! It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were. It's a doorway into your personal brand orbit. For some people, it's how they find and interact with you.
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247: [RECAP] Trevor & Brendan dissect the Alex Martin interview (building visibility and trust at scale)
14/12/2022 Duración: 58minIn the previous episode (#246), I spoke with lawyer Alex Martin about his personal branding journey, and how he's spent this year strategically building his professional profile and reputation in the marketplace. In this episode, content coach Brendan Keogh and I dissect my conversation with Alex, unpacking key insights and takeaways that we found interesting, informative and relevant. From pretty much a standing start (publishing the odd post on LinkedIn, but not with any purpose or direction), in 2022 Alex has: adhered to a strategic content plan regularly produced videos for LinkedIn and YouTubeco-hosted 23 podcast episodes ('A Lawyer and Financial Advisor Walk into a Bar', alongside Dave Murdoch)appeared on national TV (Sky News)written articles for business publicationsbeen interviewed some 20 times on commercial radio about topical issues that showcased his legal expertise In short, Alex has had a big year in terms of creating content, being in the media and building personal brand visibility. Bren
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246: CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
07/12/2022 Duración: 58minThis show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-taker. He knew he needed to raise his profile and position himself as an expert in his space if he was to build his professional reputation and that of his legal firm. So Alex went back to basics, and started following a strategic plan. Having a plan, he says, "makes a lot more sense and has a lot more impact". Today, Alex takes an integrated approach to content across owned, earned and media channels. On LinkedIn, he regularly publishes videos that address the common challenges and pain-points faced by his audience, owners of growing medium-sized businesses. Plus he uses the platform to share commentary on re
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245: [RECAP] Trevor & Brendan dissect the Mark Schaefer interview (How to evolve your personal brand)
30/11/2022 Duración: 29minIn the previous episode of the podcast, I chatted with world-renowned marketing blogger and best-selling author, Mark Schaefer. Mark discussed how he has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. In this episode, content coach Brendan Keogh and I dissect my conversation with Mark, riffing on key insights and takeaways that we found interesting, informative and relevant. Our discussion will be of interest to anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour.
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244: How to evolve your personal brand over time [ Interview with best-selling author, Mark Schaefer #EncoreEpisode ]
23/11/2022 Duración: 19minOne theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and b
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243: [RECAP] Trevor & Brendan dissect the Shelby Janner interview (How to leverage podcast guest appearances to build your personal brand)
16/11/2022 Duración: 35minIn the last episode of the podcast, I spoke with Shelby Janner of Zilker Media about getting your name out there by being on other people's podcasts. In PR industry speak, this is called 'earned media'. Essentially, it refers to coverage received on independent third-party media outlets - it's not paid for, but it is earned. A massive opportunity for thought leaders and expert influencers today is to pitch themselves as a potential interview subject to niche podcasts. It's far less intimidating that trying to get up an interview on a major talkback radio station, that's for sure! Podcasts are part of the growing micro-media trend, that is, those niche online channels that are often run by passionate individuals and/or people running small businesses. We're talking here about YouTube shows, live-streams, blogs and email newsletters, as well as podcasts. In this episode, content strategist Brendan Keogh and I pull out and discuss the key takeaways from my previous interview with Shelby, as well as riff more