Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

In the last episode (#228) I chatted with Ashley Faus about the differences between subject matter experts and thought leaders, and why does it matter? In this episode I sit down with content strategist and ghostwriter Brendan Keogh to recap the Ashley interview, to go deeper into the ‘expert vs thought leader’ debate, and pull out what we think are the important distinctions. Here are some of the sub-topics we riff on: Why humility is a hallmark of a genuine thought leader (and what does this look like in action)Self-awareness: what kind of impact do you want to have in the world?Why it’s important to evolve as a professional (whether expert or thought leader)The commoditization of expertise, and why experts need to be strategic in how they differentiate themselves (because the ‘expert world’ is pretty crowded!) - from a personal branding perspective, this includes your personality, your values and principles, and your philosophyThe merged expert/thought leader e.g. Joanna Penn aka ‘The Creative Penn’ (sh