Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

We recently covered on the podcast the vexed question: Personal brand versus business brand - which one should we focus on? In this episode, we tackle an equally common question: What’s the difference between subject matter experts and thought leaders? To help me dig deeper into this topic, I am joined by Director of Integrated Product Marketing at Atlassian, Ashley Faus. This is a subject dear to Ashley’s heart, and she has some strong views on it! Ashley has developed a framework that she calls the Four Pillars of Thought Leadership - you can check it out here. She unpacks the framework and its four pillars: CredibilityProfileProlificDepth of Ideas Semantics, or not? While the whole ‘ expert vs thought leader’ debate might sound like semantics, both Ashley and I agree that understanding the key differences between the two really does matter. Talking points include: Old school thought leader vs the ‘new’ thought leaderHow some businesses approach thought leadership (badly) - looking at you SaaS com