The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About the Google tag - https://support.google.com/tagmanager/answer/11994839Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/ Show Notes:Chris recently came across a couple of articles about the new Google tag that discuss some of the exciting changes you can take advantage of for tracking conversions. In this episode, he and Jason discuss where Google tag is available, how to set it up, and what features you can expect.(7:40) The importance of setting up conversions on new Google Ads accounts(11:05) What is changing with the new Google Tag?(14:17) Where is the New Google Tag available(18:42) Automatic event detection is coming with new Google tag(20:20) Cross domain traffic is coming with the new Google Tag(23:44) User-pro

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding broad keywords, max conversion bidding, performance max, and remarketing. It's a good snapshot of how interesting and dynamic the Alphabet ecosystem is and an indicator of how much further we have to go to get in front of the right person at the right time.(5:16) The state of Google Ads(11:00) Have you seen broad keywords with 10/10 quality scores?(25:23) Results we’re seeing with max conversion bidding(34:02) How to get more volume with Performance Max (multiple campaigns?)(44:42) Remarketing is powerfulWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter. (4:00) Why do advertisers want to be in the top position on Google Ads?(7:18) Determining which keywords to show up number one on Google Ads(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)(19:02) How to find your ad position in Google Ads(23:41) How showing up in the top position in Google Ads affects your budget and impression share(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong(37:23) Running out of budget when you show number

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads. (6:02) How often should you optimize for quality score?(13:56) How to make ads more relevant to keywords in Google Ads(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lo

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do first when managing a Google Ads campaign. (8:20) The first rule of Google Ads management - Bids and Budget(24:04) The second rule of Google Ads management - Quality of Traffic(38:16) The two third rules of Google Ads management - SegmentsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experiments you can try right now. (7:04) Why we like running experiments in Google Ads(12:37) Running an experiment in Google Ads to test bidding strategy(21:07) Ad variation experiments in Google Ads(30:56) Running an all broad keyword experiment campaign in Google Ads(38:10) Testing a huge increase in bids with an experiment in Google Ads(44:12) Testing landing page performance in Google Ads with an experiment(47:15) Testing Small ideas with Google Ads experimentsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create mo

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.(4:19) The current state of bid strategies in Google Ads(10:24) Maximize clicks bidding strategy in Google Ads(21:01) Maximize conversions bidding strategy in Google Ads(33:26) Maximize conversion value bidding strategy in Google Ads(39:19) Target impression share bidding strategy in Google Ads(45:54) Manual bidding strategy in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and shar

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the toughest “things are working” situation in Google Ads to figure out, so that's what we're tackling in this episode.  (4:24) Sometimes broad keywords work amazing in Google Ads(11:21) Options for an entirely broad account(28:30) Options for adding phrase and exact and the pros and cons of eachWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast Fi

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bing, using similar audiences, and remarketing lists. (5:21) What happens if you have the same keyword in two Google Ads campaigns?(13:00) What do you think about Bing ads? Should I use them more?(19:46) What you do think about using the “Similar” audiences in Google Search?(25:45) What do you think about using remarketing lists on search campaigns? Should I use target rather than observation?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchp

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this episode, Chris walks through a one-week checklist for Google Ads campaigns that begin with three essential steps - check search terms, add negative keywords, and add keywords (if needed).(5:08) What to do on day 1 of a new Google Ads campaign(14:39) What to do on day 2 of a new Google Ads campaign(24:54) What to do on day 3 of a new Google Ads campaign(31:09) What to do on day 4 of a new Google Ads campaign(35:43) What to do on day 5 of a new Google Ads campaign(38:32) What to do on day 6 of a new Google Ads campaign(41:56) What to do on day 7 of a new Google Ads campaign We need your help! Please help us grow the show:If you don't mind, please leave us a rating an

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. (5:49) What is the clickthrough rate in Google Ads?(10:39) How much does clickthrough rate determine success in Google Ads?(16:29) What is a good clickthrough rate in Google Ads?(25:45) How do ad positions in Google Ads affect clickthrough rate?(28:29) Is a high clickthrough rate good for quality score in Google Ads? (42:53) How to improve your ad copy

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, conversions that turn into paying customers are another. In this episode, Chris and Jason chat about how to get more of the latter, even if it means less of the former by taking a look at what we can control and what we can’t.(5:44) The difference between the quantity of leads and quality of leads in Google Ads(13:53) Using search terms to influence lead quality in Google Ads(24:13) Using ad copy to get better leads in Google Ads(28:35) How your landing page influences lead quality(32:07) Lead forms versus phone call leads in Google Ads(37:31) How demographics influence lead quality in PPC campaigns(46:33) The global, high-volume keywords that have to be a part of

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696Show Notes:Chris and Jason are diving deep into something they haven't utilized in Google Ads - the click share column. In this episode, we're revisiting click share to define what exactly it is, what the data tells us, and how it works, so they can determine if it's worth making part of Google Ads campaigns. (11:07) Why did we decide to talk about click share?(13:54) What is click share in Google Ads?(18:09) What click share data tells you(20:52) How click share works(28:33) How to increase your click share in Google Ads(35:36) If and how we’re going to start using click share in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk you through the different options to unlock the secrets of attracting new leads from Google Ads.(8:42) Intro to topic(10:34) Quantity vs. quality of leads(16:20) Increase your budget to get more leadsWhen your campaign is functioning perfectly, this is the only answer.(24:16) Advertising options in addition to search adsTry Search Partners, remarketing, or Bing(31:05) How to get more leads by increasing your bid position in Google Ads(37:42) Using settings to get more leads in GATry changing your language, location, schedule, and audience settings(43:26) How to get more leads from Google by using more keywords Make sure you're targeting all of your services—Doub

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you the right way to think about it simply and effectively.(4:49) Why should small businesses advertise on Google?You can start small, track things, and it's the future. Better start learning now.(14:21) What does success look like on Google Ads for small businesses?Success looks different for every business, but Google Ads allows you to feel in control and comfortable knowing what you’re getting.(22:23) How long does it take to be successful on Google Ads?There is no set time period, but generally, you should have it running smoothly by month 3.(29:19) What kind of monthly budget is needed for success on Google Ads for small businesses?An amount you’re comfortable

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google Ads Grant account budgets, managing search term reports, and setting values on primary and secondary conversions. We also share our thoughts on dynamic geographic insertion in responsive ads and how to set the target CPA in Google Ads. (5:00) How to make good results GREAT with ever deeper optimizations in Google Ads(10:09) Thoughts about dynamic geographic insertion in responsive search ads(16:37) How to best manage Google Ads Grant accounts to spend the full $10,000 budget(23:32) Thoughts on dynamic keyword insertions(27:39) How to manage the search terms report in Google Ads these days(37:37) Setting values on conversions in Google Ads on primary and secondary

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796Show Notes:There have been some recent updates to conversion tracking in Google Ads that will make some of the things we've said in the past null and void. So in this episode, we're digging into the three most common ways to track leads when you run a lead generation campaign, how to set up lead form conversions without code, and primary vs. secondary conversions.(5:18) Call from AdsWe did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.(10:54) Calls from websiteMany p

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Link:About call extensions - https://support.google.com/google-ads/answer/2453991Show Notes:We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works. (9:02) Overview of the call extension feature in Google Ads(13:54) How does the call extension work? (21:20) The three levels of call extensions(23:55) Why don't I see my call extension?(32:55) Can my call extensions show on desktop?(35:27) How your call extensions can appear(46:17) Device preference when setting up call extension(49:22) How to schedule your call extension(51:00) Forwarding numbers and call extensions(57:03) Calls bid adjustm

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns starting with what exactly they are, what we like about them, what we don't like about them, and how we think they'll be most effective.  (8:03) What is performance max?(15:43) What we like about performance max(30:40) What we don't like about performance max(40:17) When we would use performance maxWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaid

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search terms are the most important part of Google Ads(15:54) How keyword match types lead to success(22:51) Stop searching in Google to see your own ads(28:22) How to use broad keywords for success(35:13) The two secrets to using responsive ads- Use ad copy you like- Balance your needs with Google(42:42) Think critically about conversion data in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with