The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. (7:02) Intro to topic(9:42) Search terms are the most important part of Google Ads(15:54) How keyword match types lead to success(22:51) Stop searching in Google to see your own ads(28:22) How to use broad keywords for success(35:13) The two secrets to using responsive ads- Use ad copy you like- Balance your needs with Google(42:42) Think critically about conversion data in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with