The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.(6:05) Intro to topic(9:49) Add negative keywords(17:19) Find better keywords(22:34) Secondary Targeting(33:14) Improve your landing pageWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click. (16:05) Lower your bids(25:35) Broaden your targeting(33:05) Try a different bidding strategy(38:56) Improve your Quality ScoreWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchP

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Google Ads is constantly changing, but there are certain aspects of it that you have to accept, or you’ll never be able to reach your full potential and the success you achieve will always be at risk. In this episode, we talk through 9 different fundamental truths about Google Ads that will never change. (5:51) Introduction to the topic(8:15) Starting simple is the best way to launch Google Ads(9:56) Clicks and conversions come from the top ad positions(17:50) Lifetime value is the gold standard of Google Ads knowledge(23:45) The “black box” is real and growing(30:43) Cost per conversion is defined by cost per click and conversion rate(35:20) You can’t control how much you personally see your ad(38:22) Search terms will always matter(40:33) Ad copy and assets are the only chance you have to co

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/features/reports/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:For Google Ads managers and agencies, monthly reporting can be incredibly time-consuming and frustrating, yet vital to keep the client informed about the status of their campaigns.  In this bonus episode, we discuss the importance of creating a professional report, the difficulties of custom reports, and offer 5 tips for the best Google Ads report.5 Tips for the Best Google Ads Report(12:22) It must look professional and be easily readable(14:12) Reports need to be easily generated and customized(16:33) Reports should include personalized commentary(20:53) Month-to-month comparisons should be included in reports(23:48) Reports should be customized for each client(28:44) Screen share walkthrough of the Opteo reporting dashboardWe need your help! Please help us grow the show:If

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:There are so many small businesses that could be benefitting from Google Ads, but they don't know the best strategies to maximize their lead generation. In this episode, we'll be discussing the best of the best campaign type, bidding strategy, keywords, and conversion actions in Google Ads for small businesses. (7:26) What is the best campaign type? (16:44) What is the best bidding strategy?(24:22) What are the best keywords?(31:47) What are the best conversion actions in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscrib

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In our last episode, we discussed the choices you have to make with each campaign regarding brand keywords, Performance Max, and exact match keywords. In this episode, we're continuing with the discussion by addressing what we consider the best bidding strategies in Google Ads and explaining why we always start with broad match keywords.(5:55) What are the best bidding strategies in Google Ads?(27:22) Why we always start with some broad match keywordsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.co

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Because every Google Ads campaign is unique, there's not one specific formula to running a perfect campaign. There are, however, choices you have to make concerning each campaign regarding brand keywords, Performance Max, and exact match keywords that don't necessarily have a right or wrong answer. In this episode, we share our from experiences about our wins and losses and how we make these decisions for each campaign. (6:27) Should you run a brand keyword campaign in Google Ads?(21:56) Discussion about Performance Max campaigns in Google Ads(30:48) How important are exact match keywords in Google Ads?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it help

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We are often contacted by small business owners who have been running their Google Ads campaigns with a moderate level of success but feel like they're still missing out on potential customers. In this episode, we're talking about 5 different settings small business owners can check to get an accurate view of how well their Google Ads campaign is performing.  (6:19) Tracking leads is the most important part of Google Ads for small business owners(9:54) How small business owners should think about search terms(15:48) How small business owners should think about location settings (20:48) Too many bid adjustments are a sign of a bad campaign (33:35) How small business owners should structure their Google Ads campaignsWe need your help! Please help us grow the show:If you don't mind

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In episode 333 we had an introductory conversation about Dynamic Search Ads covering what they are, how they work, and the benefits of using them. In this episode, we're doing a deeper dive into Dynamic Search Ads looking at the three different targeting options, how to block certain things, and the valuable things we found in the Dynamic Search Terms report. We also share some real data on some Dynamic Search Ad groups and the lessons we've learned. (6:51) Your three targeting options(16:38) “Landing pages from your standard ad groups"(18:35) Blocking(23:40) The dynamic search terms report  (27:00) Results(29:26) Lessons learnedWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the s

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're once again opening the proverbial mailbag once again and answering listener questions about the "golden triangle", competitor searches, first bids for manual bidding, Performance Max, and more. (5:10) Is smart bidding + RSA + broad match ideal?(15:41) Should I block competitor searches?(22:03) How to choose your first bids for manual bidding?(29:29) How do you qualify the quality of the lead using the search term?(38:45) Does Performance Max work well for all industries?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/con

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.(7:42) What are Dynamic Search Ads?(11:20) Benefits of Dynamic Search Ads(14:52) How Dynamic Search Ad targeting works(20:33) How ad headlines are created in Dynamic Search Ads(25:59) When to use/not use Dynamic Search AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions her

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:So often Google Ads account managers can get stuck in the box of thinking there are only three types of campaigns you can add - search, shopping, and display. In this episode, we're looking at the pros and cons of various types of search campaigns and we think you'll be surprised by the diverse options available to you in Google Ads. (6:12) Pros and cons of search campaigns with manual bids and phrase and exact match keywords(14:44) Pros and cons of search campaigns with manual bids and exact match keywords only(17:51) Pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only(26:11) Pros and cons of search campaigns with broad match and target CPA(32:31) Pros and cons of Performance Max campaigns(34:57) Pros and cons of dynamic searc

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:As AI gets smarter and things continue to change in Google Ads, one thing you still have control of is the settings, so it's essential to be aware of the options available to you and everything you can control. In this episode, we're revealing some secret settings you may not be aware of including turning mobile apps on or off in display campaigns, final URL expansion in Performance Max campaigns, auto-apply recommendations, and more.(5:45) Settings overview(8:24) Turning off/on mobile apps in display campaigns(15:45) Final URL expansion in Performance Max(21:20) Auto-apply recommendations(30:00) Ad suggestions automatically added to campaigns(35:06) Optimized targeting in display campaigns(41:50) Lightning round - conversion count, “get directions” conversions, keyword final URL, mo

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns. (5:53) Intro to focus style management(8:33) How to identify your goal in Google Ads(11:00) How to improve your traffic quality in Google Ads(18:05) How to improve your conversion rate in Google Ads(26:45) How to handle competitors outbidding you in Google Ads(31:31) How to simplify campaigns that are too complex in Google AdsWe need your help! Pl

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/Show Notes:In the coming weeks, Google Ads will make changes to ad extensions. In this episode, Jason and Chris are diving into what Google is now calling assets and discussing each asset type, the new ads and assets menu, updates to the combination report, and how utilizing your assets properly can improve your campaign.  (6:18) Ad extensions now being called assets(13:39) The new ads and assets menu(20:19) The combinations report will show how your assets display with your headlines and descriptions(24:04) When will all this happen?(30:13) Assets are low-hanging fruit that can make your Google Ads campaign betterWe need your help! Please help us grow the show:If you don't mind, please leave u

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:At the end of each month clients often ask if there's anything they could be doing better with their Google Ads campaign or if there are any opportunities they're missing out on. In this episode, we're discussing five questions you should ask yourself about your Google Ads every month and digging into how you can make maximize your campaign's potential. (5:49) Should I be running broad keywords?(17:42) Am I running image extensions? Could I add more?(23:43) Am I missing out on more good keyword searches in Google Ads?(30:39) Are there any CORE negative keywords I should be adding?(42:14) Am I leaving money on the table with Google Ads?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.(4:58) What is frequency capping in Google Ads(10:50) Frequency capping for display campaigns(17:55) Frequency capping for video campaigns(23:00) How unique reach and frequency metrics are calculated(28:03) How to view your reach and frequency metrics on display campaigns(32:41) If and when you  should use frequency cappingWe need your help! Please help us grow the show:If you don't mind, ple

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In our last episode, we did an introduction to Performance Max in Google Ads. In this episode, we're diving in deeper sharing advanced tips to improve your Performance Max campaigns. We discuss how long you should wait before judging the campaign's success, defining your goals, setting a budget, and the value of adding quality assets.  (4:46) How patient should you be before judging the success of your Performance Max campaign?(13:01) Conversions and ROAS are the most important things to remember about Performance Max campaigns(16:34) Defining your goals - Do you focus on new customers or returning customers?(23:29) What budget should you give your Performance Max campaign?(27:41) The value of adding a variety of quality assets (text, images, videos, etc.) to your Performance Max cam

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Link:About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817Show Notes:We are excited about the results we've seen so far with Performance Max campaigns and the potential it has to tie Google Ads together across the Google Ads ecosystem, so in this episode, we're digging into Performance Max. (4:55) What’s going on with Performance Max in Google Ads?(12:08) Performance Max campaigns explained(21:40) How much control do you have in a Performance Max campaign?(24:55) What is an audience in Google Ads Performance Max campaign?(33:34) What ad assets do you use with Performance Max?(37:00) How Performance Max works with search campaignsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcas

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.   (4:06) When to make changes to an account? Is there a statistical percentage you should wait for? (9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc? (15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks? (25:48) Is there a way to improve the position metrics for max conversion bidding strategy?(35:14) Will changing the budget on a target CPA bidding campaign re