The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.(4:19) The current state of bid strategies in Google Ads(10:24) Maximize clicks bidding strategy in Google Ads(21:01) Maximize conversions bidding strategy in Google Ads(33:26) Maximize conversion value bidding strategy in Google Ads(39:19) Target impression share bidding strategy in Google Ads(45:54) Manual bidding strategy in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and shar