The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter. (4:00) Why do advertisers want to be in the top position on Google Ads?(7:18) Determining which keywords to show up number one on Google Ads(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)(19:02) How to find your ad position in Google Ads(23:41) How showing up in the top position in Google Ads affects your budget and impression share(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong(37:23) Running out of budget when you show number