The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. (5:49) What is the clickthrough rate in Google Ads?(10:39) How much does clickthrough rate determine success in Google Ads?(16:29) What is a good clickthrough rate in Google Ads?(25:45) How do ad positions in Google Ads affect clickthrough rate?(28:29) Is a high clickthrough rate good for quality score in Google Ads? (42:53) How to improve your ad copy