The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads. (6:02) How often should you optimize for quality score?(13:56) How to make ads more relevant to keywords in Google Ads(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lo